Register.com launched a very successful [[IPO]] in 2000, and was one of the pioneer companies in the internet business for 4 to 5 years. However, during 2005, as the demand for domain names slowed, Register.com’s revenue and market value fell significantly and the company began to face different challenges. <ref>[http://www.vectorcapital.com/portfolio/casestudy/4 Vector Capital Case Studies]</ref>The company developed a strategy to focus on small businesses and providing online services to serve that segment of the market, but still continued to underperform in terms of revenue and in the stock market.<ref>[http://www.redherring.com/Home/13093 Red Herring]</ref> | Register.com launched a very successful [[IPO]] in 2000, and was one of the pioneer companies in the internet business for 4 to 5 years. However, during 2005, as the demand for domain names slowed, Register.com’s revenue and market value fell significantly and the company began to face different challenges. <ref>[http://www.vectorcapital.com/portfolio/casestudy/4 Vector Capital Case Studies]</ref>The company developed a strategy to focus on small businesses and providing online services to serve that segment of the market, but still continued to underperform in terms of revenue and in the stock market.<ref>[http://www.redherring.com/Home/13093 Red Herring]</ref> |