Companies within the financial sector has varying reactions regarding the proposed .bank gTLD. Some believe that it will help curb incidence of domain name abuse. Avivah Litan, an analyst from Gartner said that a TLD dedicated for banks will provide more security because monitoring would be easier. Litan explained that under the [[.com]] TLD, anyone can register a domain name. On the other hand, Forrester Research marketing analyst Jeff Ernst said that several big banks are considering to apply for their own TLD registry while smaller banks are considering to use a .bank domain name.<ref>[http://www.americanbanker.com/btn/24_12/dot-bank-gets-mixed-reviews-1044372-1.html Dot Bank Gets Mixed Reviews]</ref> | Companies within the financial sector has varying reactions regarding the proposed .bank gTLD. Some believe that it will help curb incidence of domain name abuse. Avivah Litan, an analyst from Gartner said that a TLD dedicated for banks will provide more security because monitoring would be easier. Litan explained that under the [[.com]] TLD, anyone can register a domain name. On the other hand, Forrester Research marketing analyst Jeff Ernst said that several big banks are considering to apply for their own TLD registry while smaller banks are considering to use a .bank domain name.<ref>[http://www.americanbanker.com/btn/24_12/dot-bank-gets-mixed-reviews-1044372-1.html Dot Bank Gets Mixed Reviews]</ref> |