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For a second year in a row, it was announced that [[GoDaddy]] would highlight .co extensions with its traditionally risqué Super Bowl ads, the two ads were pre-approved by NBC to be broadcast during the 2012 event.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ Go Daddy to Advertise .Co At The Super Bowl, DomainIncite.com]</ref> The ads will once again feature Go Daddy Girls, Danica Patrick and Jillian Michaels.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here We COme, CoInternet.co/blog]</ref> Before the airing of the 2012 ads, a CBS special on the best Super Bowl ads highlighted the previous GoDaddy & .co commercials.<ref>[http://www.thedomains.com/2012/02/02/godaddy-co-stars-in-the-cbs-tv-show-super-bowls-greatest-commercials/ GoDaddy Co Stars In The CBS TV Show Super Bowls Greatest Commericals, TheDomains.com]</ref>
For a second year in a row, it was announced that [[GoDaddy]] would highlight .co extensions with its traditionally risqué Super Bowl ads, the two ads were pre-approved by NBC to be broadcast during the 2012 event.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ Go Daddy to Advertise .Co At The Super Bowl, DomainIncite.com]</ref> The ads will once again feature Go Daddy Girls, Danica Patrick and Jillian Michaels.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here We COme, CoInternet.co/blog]</ref> Before the airing of the 2012 ads, a CBS special on the best Super Bowl ads highlighted the previous GoDaddy & .co commercials.<ref>[http://www.thedomains.com/2012/02/02/godaddy-co-stars-in-the-cbs-tv-show-super-bowls-greatest-commercials/ GoDaddy Co Stars In The CBS TV Show Super Bowls Greatest Commericals, TheDomains.com]</ref>
.CO Internet attended the 2012 SXSW festival, specifically its interactive wing, to court entrepreneurs and sell its extension as the the home for new innovation. It also was presented its new site and hashtag, social media aggregator, StartUpLife.co. The site aggregates posts on different media using the #startuplife hashtag, and thus creates an online community for tech start-ups and related companies.<ref>[http://www.startuplife.co/ StartUpLife.co]</ref>
===Famous Registrants===
===Famous Registrants===