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→New gTLDs
===New gTLDs===
===New gTLDs===
It was confirmed in April, 2012, before the closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref>
It was confirmed in April, 2012, before the scheduled closure of the application period of [[ICANN]]'s [[New gTLD Program|new gTLD program]], that Google was applying for its own [[Brand gTLD|branded TLDs]] (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions.<ref>[http://www.wired.co.uk/news/archive/2012-04/25/google-to-the-rescue Google To The Rescue, Wired.co.uk]</ref>
On May 31, 2012, Google's Chief Internet Evangelist Vinton Cerf posted on Google's Official blog that the company submitted applications for new TLDs with the following categories: <ref>[http://googleblog.blogspot.co.uk/2012/05/expanding-internet-domain-space.html Expanding the Internet domain space]</ref>
* Google Trademarks (example: [[.google]])
* Domains related to Google's Core Business (example: [[.docs]])
* Domains that Improve User experience (example: [[.youtube]])
* Domains that are interesting and creative potential (example: [[.lol]])
Vint also assured website owners that they will have a good experience with the introduction of new TLDs by making security and abuse prevention as high priority, working with all ICANN-accredited registrars and with brand owners to develop sensible rights protection mechanisms built upon ICANN’s requirements.
In a related report, Ad Age Digital reported that Google applied for more than 50 TLDs. The information was revealed by a source within Google who is familiar with the company's application. <ref>[http://adage.com/article/digital/google-applies-50-domains-including-lol-youtube/235079/ Google Applies for More than 50 New Domains Including .LOL and .YouTube]</ref>
===Vinton Cerf Joins Google===
===Vinton Cerf Joins Google===