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→Digital Archery Service
[[Rob Hall]], CEO of Pool.com's parent company [[Momentous]] confirmed that the company's clients for its Digital Archery Engine are applicants for [[Brand gTLD|brand gTLDs]]. According to Hall, he though that their primary clients who will be competing for the first batch would be those applying for [[gTLD|generic]] strings but he noticed that brand owners want to be in the first batch. He said, ''"It’s a wider swath of TLDs that I thought originally. At first I thought for sure the generics and the domains that might be in competition. It’s amazing to me that a lot of people out there are saying the brands don’t care, the brands are doing this just defensively, the brands couldn’t care less about going first… but a lot of them do.
[[Rob Hall]], CEO of Pool.com's parent company [[Momentous]] confirmed that the company's clients for its Digital Archery Engine are applicants for [[Brand gTLD|brand gTLDs]]. According to Hall, he though that their primary clients who will be competing for the first batch would be those applying for [[gTLD|generic]] strings but he noticed that brand owners want to be in the first batch. He said, ''"It’s a wider swath of TLDs that I thought originally. At first I thought for sure the generics and the domains that might be in competition. It’s amazing to me that a lot of people out there are saying the brands don’t care, the brands are doing this just defensively, the brands couldn’t care less about going first… but a lot of them do.
A lot of them are saying ‘I want to be in that first batch’, which I wouldn’t have necessarily expected."'' Hall added that Pool.com's time stamp latency target is less than 6 milliseconds. <ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
A lot of them are saying ‘I want to be in that first batch’, which I wouldn’t have necessarily expected."'' Hall added that Pool.com's time stamp latency target is less than 6 milliseconds. <ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
In a letter to ICANN, the Intellectual Property Constituency (IPC) criticized Pool.com and described it as an "insider exploiting the digital archery system as a “revenue extraction opportunity." In response, Hall thanked the IPC for the free advertisement and argued that the company is not manipulating anything or offering its service to insiders rather it is offered to everyone. <ref>[http://www.icann.org/en/news/correspondence/metalitz-to-icann-board-09may12- IPC Letter to ICANN On Digital Archery Batching Method]</ref> <ref>
[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
== Competition ==
== Competition ==