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Created page with "{{TLD| |logo = |status = Proposed |manager = |country = International |language = |translation = |stringcontention = Yes |registryprovider = |registrations = |date ..."
{{TLD|
|logo =
|status = Proposed
|manager =
|country = International
|language =
|translation =
|stringcontention = Yes
|registryprovider =
|registrations =
|date =
|type = [[gTLD|Generic]]
|community =
|keypeople =
}}

'''.food''' is a new generic top level domain name ([[gTLD]]) proposed to the [[New gTLD Program]] of [[ICANN]]. The applicants for the string include: <ref>
[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

# [[Donuts]] (Wild Orchard, LLC)- This is one of the companies created by Donuts to submit its application for the gTLD. The company invested $56 million just for application fees for 307 new gTLDs. Its back-end registry services will be provided by [[Demand Media]].<ref>[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref>
# [[Dot Food, LLC]]- Ms. Tess Pattison-Wade, Executive Director of the company is listed as contact person in the application. The company partnered with [[Neustar]] to serve as its back-end registry provider. <ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1975-66983_FOOD.html Application number: 1-1975-66983 for Dot Food, LLC]</ref>
# [[Lifestyle Domain Holdings, Inc.]]- Matthew Russotti is the main contact person of the company. The company is based in Knoxville, Tennessee. [[Verisign]] will provide its back-end registry services. <ref>[http://news.dot-nxt.com/gtld/food-1 Lifestyle Domain Holdings, Inc.]</ref>

==Controversy==
In 2009, celebrity chef Wolfgang Puck announced its plans to apply for the .food TLD in partnership with [[Minds + Machines]] during the ICANN meeting in Sydney, Australia. Puck's primary responsibility in the partnership is to encourage the entities within the food industry to use the .food TLD. <ref>[http://blogs.wsj.com/speakeasy/2009/06/23/wolfgang-puck-wants-to-own-food/ Wolfgang Puck Wants to Serve .food [Corrected]]</ref> The partnership's application for the string did not materialize and ended in a lawsuit. Minds + Machines together with its parent company Top Level Domains Holding Ltd. and its investor Frederick R Krueger filed a lawsuit against Puck and his wife Gelila Puck as a result of a failed business deal in connection with the .food TLD. The consulting firm alleged that Gelila interjected herself in the relationship between Minds+Machines and Wolfgang Puck and interfered in the existing business relationships with Minds + Machines. The company also alleged that the Pucks sent a demand letter citing that they own 50% of the .food and 50% of all the business that will be developed as a result of their introductions. In addition, the couple also allegedly stated that they have the right to co-invest in any TLDs. Minds + Machines refused the couples demands. Gelila became "forceful, abusive, and erratic" to the extent of calling Minds + Machines employees and telling them to resign. Wolfgang also stopped promoting the .food TLD. Minds + Machines asked the court to order the Pucks to pay $5 million for business damages. On the other hand, the Pucks argued that the company breached their contract and requested for an immediate negotiation. <ref>[http://www.eatmedaily.com/documents/puck1.pdf Minds + Machines vs. Wolfgang & Gelila Puck]</ref>

==References==
{{reflist}}




[[Category:TLD]]
[[Category:Food & Drink New gTLDs|cafe]]
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