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'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who made millions off of [[domaining]] in the mid-90s. He purchased his first domain name in 1995; paying $100 for LipService.com. Eight years later, he made international news when he sold Men.com for $1.32 million. He is particularly known as a pioneer of [[Direct Navigation|direct navigation]] traffic, and more generally as an expert on domain names and traffic<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>
Rick is the founder, CEO, and President of the [[T.R.A.F.F.I.C.]] domaining conference.<ref>[http://www.ricksblog.com/about.html Ricksblog]</ref>
He is a visible domainer blogger who has "retired" from daily blogging on different occasions.