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DotGreen marks the first environmental [[TLD]] initiative. "Green" in this context is not only an internationally recognized symbol for environmentalism and progress, it is even more specifically an acronym for Global Response to Environmental and Economic Necessities.<ref>[http://rmdc.co/speakers/ RMDC.co]</ref> Its registry services have been contracted to [[Neustar]]. They are currently preparing to apply through the new new [[gTLD]] process. The [[.green]] extension is aimed to serve the environmentally concerned community around the globe and to give back to non-profit organizations all over the world.<ref>[http://dotgreen.org/about.html DotGreen.org]</ref> Annalisa's current team includes [[Jennifer Knoll]] and [[John Deneen]].<ref>[[ICANN 40]] Interview</ref>
 
DotGreen marks the first environmental [[TLD]] initiative. "Green" in this context is not only an internationally recognized symbol for environmentalism and progress, it is even more specifically an acronym for Global Response to Environmental and Economic Necessities.<ref>[http://rmdc.co/speakers/ RMDC.co]</ref> Its registry services have been contracted to [[Neustar]]. They are currently preparing to apply through the new new [[gTLD]] process. The [[.green]] extension is aimed to serve the environmentally concerned community around the globe and to give back to non-profit organizations all over the world.<ref>[http://dotgreen.org/about.html DotGreen.org]</ref> Annalisa's current team includes [[Jennifer Knoll]] and [[John Deneen]].<ref>[[ICANN 40]] Interview</ref>
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===Background===
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Annalisa comes from a family that was deeply involved in [[ICANN]] and the development of the Internet and its [[DNS]]. Her father, [[Peter de Blanc]], was an Internet pioneer and the initial administrator of the Virgin Island's [[.vi]] [[ccTLD]]. He was responsible for the implementation of free, public access to a text-based Internet service in the mid-90s on the islands; he also started the first ISP and website in the region, and provided computers and IT-based education to local schools. He was also instrumental in developing [[ICANN]]'s [[ccNSO]]. Her step-mohter, [[Dotty Sparks de Blanc]], is the current administrator of the [[.vi]] [[ccTLD]].
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Ms. Roger had the idea for .green after attending a family-reunion timed around [[ICANN]]'s [[ICANN Wellington|2006 meeting in New Zealand]]. She had returned from the trip and was working with a friend on a photography related website when she saw a photo that changed her life forever. As she explains, "[the photo] depicted an elegantly dressed woman sitting in the center of a lush green New Zealand fern tree. In this image, I saw a sophisticated civilization elevated on the throne of nature and I literally screamed as .green entered my mind!  It was a sudden vision – and extraordinary experience for me and those in the room.  It totally sounds crazy, but that’s how it happened!"
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She began working within the [[ICANN]] and green communities towards the realization of a [[.green]] TLD shortly thereafter. Her bid for .green is the longest public project for the string, and through DotGreen's sustained marketing efforts likely one of the most well-known and supported. Her DotGreen is the only applicant for [[.green]] that is a single-string applicant, and not a portfolio applicant applying for multiple [[TLD]]s.<ref>[http://www.dnjournal.com/articles/new-gtlds/dotgreen.htm New gTLDs, DotGreen, DNJournal.com]</ref>
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===Comments & Reactions===
 
Her work with DotGreen was noted in an August, 2011 opinion piece by former ICANN Chair, [[Esther Dyson]], who opposes the new [[gTLD]] process as is. Ms. Roger notably defended the value of her own project, which Dyson seems to recognize as more inherently valuable than other name spaces, but still sees as possibly unnecessary.<ref>[http://english.aljazeera.net/indepth/opinion/2011/08/2011828730595666.html?utm_content=automateplus&utm_campaign=Trial5&utm_source=SocialFlow&utm_medium=MasterAccount&utm_term=tweets Al Jazeera "What's In a Domain Name"]</ref>
 
Her work with DotGreen was noted in an August, 2011 opinion piece by former ICANN Chair, [[Esther Dyson]], who opposes the new [[gTLD]] process as is. Ms. Roger notably defended the value of her own project, which Dyson seems to recognize as more inherently valuable than other name spaces, but still sees as possibly unnecessary.<ref>[http://english.aljazeera.net/indepth/opinion/2011/08/2011828730595666.html?utm_content=automateplus&utm_campaign=Trial5&utm_source=SocialFlow&utm_medium=MasterAccount&utm_term=tweets Al Jazeera "What's In a Domain Name"]</ref>
  

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