Changes

===Effect of O.co===

===Effect of O.co===

On March 2012, during the company's 4th quarter conference call with analysts, Patrick Byrne said that the company lost 61% of its traffic since he decided to re-brand the company's website to O.co. According to him, 8 out of 13 internet users who are trying to visit the company website are typing O.com instead of O.co. Byrne said that O.co was a bad decision on his part.<ref>

In March 2012, during the company's 4th quarter conference call with analysts, CEO Patrick Byrne said that 8 out of 13 internet users who tried to visit O.co typed O.com instead. Byrne said that O.co was a bad decision on his part.<ref>

[http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DomainIncite+%28DomainIncite.com%29 Overstock.com’s decision to rebrand itself O.co had a disastrous effect on the internet retailer’s traffic, according to its CEO]</ref> The company's total revenue in 2011 was down by more than 3% compared in 2010.

[http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DomainIncite+%28DomainIncite.com%29 Overstock.com’s decision to rebrand itself O.co had a disastrous effect on the internet retailer’s traffic, according to its CEO]</ref> The company's total revenue in 2011 was down by more than 3% compared in 2010,

<ref>[http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=OSTK:US Overstock.Com Inc (OSTK:NASDAQ GM)]</ref>

<ref>[http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=OSTK:US Overstock.Com Inc (OSTK:NASDAQ GM)]</ref> and that fourth quarter revenue was down 10%.<ref>

[http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DomainIncite+%28DomainIncite.com%29 Overstock.com’s decision to rebrand itself O.co had a disastrous effect on the internet retailer’s traffic, according to its CEO]</ref>

==Company Growth==

==Company Growth==