Changes

===Brands as Community===

===Brands as Community===

While  [[Brand TLD]]s are not an officially recognized type of TLD by [[ICANN]], in the sense that they do not have requirements such as those placed on [[IDN]]s, [[GeoTLD]]s, and [[Community TLD]]s, they do make up 34% of the entire applicant pool.<ref>[http://news.dot-nxt.com/gtld/all/infographic InfoGraphic, News.Dot-Nxt.com]</ref> A small subset of these 643 applicants applied as communities. The benefit they saw in applying in Community surely varies, with some likely trying to secure the TLD over competitive brands that may share the same name, acronym, or trademarks, and others just understanding the applicant guidebook in a way that they saw themselves as a community. The following 20 applicants, in addition to the aforementioned contested Brand Community app for [[.merck]], make up the brands that applied for Community Priority TLDs related to their registered marks and brands.

While  [[Brand TLD]]s are not an officially recognized type of TLD by [[ICANN]], in the sense that they do not have requirements such as those placed on [[IDN]]s, [[GeoTLD]]s, and [[Community TLD]]s, they do make up 34% of the entire applicant pool.<ref>[http://news.dot-nxt.com/gtld/all/infographic InfoGraphic, News.Dot-Nxt.com]</ref> A small subset of these 643 applicants applied as communities. The benefit they saw in applying in Community surely varies, with some likely trying to secure the TLD over competitive brands that may share the same name, acronym, or trademarks, and others just understanding the applicant guidebook in a way that they saw themselves as a community. The following 19 applicants, in addition to the aforementioned contested Brand Community app for [[.merck]], make up the brands that applied for Community Priority TLDs related to their registered marks and brands.