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[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 New Domains]</ref>The company aims to provide a dedicated online market place for entities creating content, developing products and offering services that are related to "gaming" such as board games, video games, mobile gaming applications, sports games, etc. Google will use its own registry platform for the TLD.<ref>[http://news.dot-nxt.com/gtld/game Charleston Road Registry Inc. Application for .Game]</ref>
[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 New Domains]</ref>The company aims to provide a dedicated online market place for entities creating content, developing products and offering services that are related to "gaming" such as board games, video games, mobile gaming applications, sports games, etc. Google will use its own registry platform for the TLD.<ref>[http://news.dot-nxt.com/gtld/game Charleston Road Registry Inc. Application for .Game]</ref>
# [[Uniregistry]], Corp.- The company aims to operate the .game TLD as a neutral registry and to provide for entities engaged in the gaming industry worldwide. Uniregistry was formed by [[Frank Schilling]], a domain name investor along with other domain industry veterans. He personally invested $60 million in the company to secure and operate 54 new gTLDs. Its back-end registry service provider is the [[ISC|Internet Systems Consortium]] (ISC).<ref>[http://news.dot-nxt.com/gtld/game-3 Uniregistry .Game Application]</ref> <ref>[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
# [[Uniregistry]], Corp.- The company aims to operate the .game TLD as a neutral registry and to provide for entities engaged in the gaming industry worldwide. Uniregistry was formed by [[Frank Schilling]], a domain name investor along with other domain industry veterans. He personally invested $60 million in the company to secure and operate 54 new gTLDs. Its back-end registry service provider is the [[ISC|Internet Systems Consortium]] (ISC).<ref>[http://news.dot-nxt.com/gtld/game-3 Uniregistry .Game Application]</ref> <ref>[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
===GAC Early Warnings===
The applications from [[Amazon]] and [[Beijing Gamease Age Digital Technology Co., Ltd.]] were both issued [[GAC]] Early Warnings from the representative of Australia and GAC Chair, [[Heather Dryden]]. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 25 Nov 2012</ref>
The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Game-AU-73645.pdf?version=1&modificationDate=1353427342000 Game AU, GACweb.ICANN.org] Retrieved 25 Nov 2012</ref>
==References==
==References==