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'''.merck''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]].
'''.merck''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]], it is possibly one of the only brand applications being sought by two different brands.
==Current Applicants==
==Current Applicants==
# [[Merck KGaA]]. [[Community gTLD|Community Application]]
# [[Merck KGaA]]. [[Community gTLD|Community Application]]
# [[Merck Registry Holdings, Inc.]] This applicant has filed two applications for the TLD, one with community status and one without.<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
# [[Merck Registry Holdings, Inc.]] This applicant has filed two applications for the TLD, one with [[Community TLD|community status]] and one without.<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
===Community Application===
The American healthcare company, [[Merck & Co. Inc.]], applied twice, once through a community application and once as a general applicant. This was clearly done as a way to edge out any competition that may have also applied for a Merck community application, or keep a stake in the [[.merck]] TLD should its own community status be denied. The competitive community applicant is the German-based [[Merck KGaA]] pharmaceutical company, which employes over 40,000 people in 70 countries.
"[[Merck & Co. Inc.]], parent of Merck Sharp and Dohme Corp., Whitehouse Station, New Jersey, USA (collectively “Merck”), is a Fortune 100 company and one of the largest healthcare companies in the world. Merck has operated under the Merck name and trademark in the United States and Canada since as early as 1920." It defines its community as its own healthcare and pharmaceutical business but also its philanthropic and corporate responsibility programs, and its publications and websites. Registration will be restricted to the company, its subsidiaries, and authorized partners.<ref>Application 1-1702-73085. Retrieved 15 November 2012</ref>
"[[Merck KGaA]] is a global pharmaceutical, chemical and life science company with approximately 40,000 employees in over 70 countries. In 2010 Merck realized total revenues of EUR 9.3 Billion." Registration is to be restricted to its subsidiaries and affiliates.<ref>Application 1-980-7217. Retrieved 15 November 2012</ref>
==References==
==References==