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| '''.cooking''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] is the only applicant for .cooking, which is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> The proposed application succeeded and was delegated to the [[Root Zone]] on 31 March 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 15 April 2014</ref> | | '''.cooking''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] is the only applicant for .cooking, which is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> The proposed application succeeded and was delegated to the [[Root Zone]] on 31 March 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 15 April 2014</ref> |
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| + | ==Positioning Statement== |
| + | A .cooking domain name is the best way to show your audience that your website is a haven for those interested in the culinary arts. |
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| + | ==Benefits== |
| + | The potential applications of a .cooking address are many. Restaurants, culinary organizations, food-focused ecommerce platforms, kitchen appliance brands: virtually any company that works in the trillion-dollar global food industry can make use of a .cooking domain to enhance its brand. In a sea of .coms and .nets, a .cooking domain name will make you stand out. |
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| + | Stir the pot a little and strengthen your brand’s sauce with a .cooking domain name. |
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| + | ==Delegation and Availability== |
| + | .cooking was delegated to the [[Root Zone]] of the [[DNS]] on 31 March, 2014, completing the successful application for the string.<ref name="delegation"></ref> |
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| ==Application Details== | | ==Application Details== |
| The following is excerpted from the applicant's response to question #18: | | The following is excerpted from the applicant's response to question #18: |
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| ==Contract Signed== | | ==Contract Signed== |
| On November 21, 2013 [[TLDH]] received a [[Registry Agreement]] signed by [[ICANN]] for .cooking after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref> | | On November 21, 2013 [[TLDH]] received a [[Registry Agreement]] signed by [[ICANN]] for .cooking after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref> |
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− | ==Delegation and Availability==
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− | .cooking was delegated to the [[Root Zone]] of the [[DNS]] on 31 March, 2014, completing the successful application for the string.<ref name="delegation"></ref>
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| ==References== | | ==References== |