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The fact that the meeting was even taking place and that ICANN executives were signaling that they would implement policy outside of standard [[PDP|Policy Development Processes]], which would demand consensus created within the [[GNSO]], was troubling to many in the community.<ref name="IGP Strawman">[http://www.internetgovernance.org/2012/11/18/dissecting-the-strawman-icanns-11th-hour-trademark-policy-negotiations/ Dissecting the Strawman ICANNs 110th Hour Trademark Policy Negotiations]Published 18 Nov 2012, Retrieved 18 Jan 2013</ref><ref name="DI SM Split">[http://domainincite.com/11619-new-gtld-strawman-splits-community New gTLD Splits Community, DomainIncite.com]Published 16 Jan 2013, Retrieved 18 Jan</ref> This significantly added to the import of the recent debate in ICANN over [[ICANN#Implementation vs. Policy Development|implementation vs. policy development]].<ref name="race">[http://www.bna.com/race-toward-new-b17179871911/ Race Toward New, BNA.com]Published 17 Jan 2013, Retrieved 18 Jan</ref>
 
The fact that the meeting was even taking place and that ICANN executives were signaling that they would implement policy outside of standard [[PDP|Policy Development Processes]], which would demand consensus created within the [[GNSO]], was troubling to many in the community.<ref name="IGP Strawman">[http://www.internetgovernance.org/2012/11/18/dissecting-the-strawman-icanns-11th-hour-trademark-policy-negotiations/ Dissecting the Strawman ICANNs 110th Hour Trademark Policy Negotiations]Published 18 Nov 2012, Retrieved 18 Jan 2013</ref><ref name="DI SM Split">[http://domainincite.com/11619-new-gtld-strawman-splits-community New gTLD Splits Community, DomainIncite.com]Published 16 Jan 2013, Retrieved 18 Jan</ref> This significantly added to the import of the recent debate in ICANN over [[ICANN#Implementation vs. Policy Development|implementation vs. policy development]].<ref name="race">[http://www.bna.com/race-toward-new-b17179871911/ Race Toward New, BNA.com]Published 17 Jan 2013, Retrieved 18 Jan</ref>
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The process was started after a letter sent from the [[IPC|Intellectual Property Constituency]] to [[Kurt Pritz]] made 8 specific demands to expand rights protections. While certain more powerful measures, such as universal registration blocking of trademarks across all TLDs, the proposal includes 5 significant expansions of trademark related mechanisms, which include:<ref name="IGP Strawman"></ref><ref name="DI SM Split"></ref><ref name= "TMCH Public Comments">[http://www.icann.org/en/news/public-comment/tmch-strawman-30nov12-en.htm TMCH Strawman, ICANN.org]Retrieved 18 Jn 2013</ref>
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The process was started after a letter sent from the [[IPC|Intellectual Property Constituency]] to [[Kurt Pritz]] made 8 specific demands to expand rights protections. While certain more powerful measures, such as universal registration blocking of trademarks across all TLDs, did not proceed, the resulting Strawman Solution proposal includes 5 expansions of trademark related mechanisms, which include:<ref name="IGP Strawman"></ref><ref name="DI SM Split"></ref><ref name= "TMCH Public Comments">[http://www.icann.org/en/news/public-comment/tmch-strawman-30nov12-en.htm TMCH Strawman, ICANN.org]Retrieved 18 Jn 2013</ref>
 
* All new gTLD operators will publish the dates and requirements of their sunrise periods at least 30 days in advance.  When combined with the existing (30-day) sunrise period, this supports the goal of enabling rights holders to anticipate and prepare for upcoming launches.
 
* All new gTLD operators will publish the dates and requirements of their sunrise periods at least 30 days in advance.  When combined with the existing (30-day) sunrise period, this supports the goal of enabling rights holders to anticipate and prepare for upcoming launches.
 
* A Trademark Claims period, as described in the Applicant Guidebook, will take place for 90 days.  During this “Claims 1″ period, a person attempting to register a domain name matching a Clearinghouse record will be shown a Claims notice (as included in the Applicant Guidebook) showing the relevant mark information, and must acknowledge the notice to proceed.  If the domain name is registered, the relevant rightsholders will receive notice of the registration.
 
* A Trademark Claims period, as described in the Applicant Guidebook, will take place for 90 days.  During this “Claims 1″ period, a person attempting to register a domain name matching a Clearinghouse record will be shown a Claims notice (as included in the Applicant Guidebook) showing the relevant mark information, and must acknowledge the notice to proceed.  If the domain name is registered, the relevant rightsholders will receive notice of the registration.

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