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| |translation = | | |translation = |
| |manager = | | |manager = |
− | |registryprovider = | + | |registryprovider = [[Afilias]] |
| |registrations = | | |registrations = |
| |date = | | |date = |
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| '''.mnet''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Electronic Media Network Limited]] (M-Net).<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | | '''.mnet''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Electronic Media Network Limited]] (M-Net).<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> |
| + | ==Application Details== |
| + | The following is excerpted from the applicant's response to question #18: |
| | | |
| + | "The applicant, Electronic Media Network Limited is a wholly owned subsidiary of Multichoice South Africa Holdings (Pty) Ltd. MultiChoice started as the subscriber management arm of M-Net, the analogue Pay-TV channel. Today it is the leading multichannel digital satellite television operator across the African continent. Its dynamic technology platform and varied bouquet of channels, built on a foundation of compelling premium entertainment, has seen MultiChoice grow its business across South Africa. |
| + | We live in a world where information has become the key advantage. Today, information can travel anywhere, anytime, at great speed and in so many different ways - unlocking potential wherever it goes. MultiChoice constantly looks for innovative ways and push boundaries to deliver information and content that is not only entertaining, but informative. |
| + | |
| + | .. |
| + | |
| + | The proposed (.mnet) gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Electronic Media Network Limited (M-Net)’s ability to: |
| + | • deliver product and service marketing⁄advertising; |
| + | • enable marketing campaign activation; |
| + | • facilitate interaction and communication with individuals and entities with whom Electronic Media Network Limited (M-Net) has a business relationship; |
| + | • improve business operations; |
| + | • simplify Internet user navigation to information about Electronic Media Network Limited (M-Net) products and services; and |
| + | • provide an online environment which instills trust and engenders confidence in Electronic Media Network Limited (M-Net) and its affiliates."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/368 Application Downloads, gTLDresult.ICANN.org]</ref> |
| ==References== | | ==References== |
| {{reflist}} | | {{reflist}} |
| | | |
| [[Category:TLD]] | | [[Category:TLD]] |