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18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
 
18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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The .globo domain will be specific created to concentrate all contents generated by Organizações Globo. In this first transaction moment the focus will be the Globo TV and Globo.com, but in the mid-term all contents from a Globo brand will be under .globo domain.  
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The .globo domain will be specific created to concentrate all contents generated by Organizações Globo. In this first transaction moment the focus will be the Globo TV and Globo.com, but in the mid-term all contents from a Globo brand will be under .globo domain.  
 
We will create a new Globo house on the internet! As today, we will produce specific contents for the digital channel and adapt our wide content range to the internet. In this way Globo will attest the content origin under .globo avoiding cybersquat⁄cybersquatting and frauds.
 
We will create a new Globo house on the internet! As today, we will produce specific contents for the digital channel and adapt our wide content range to the internet. In this way Globo will attest the content origin under .globo avoiding cybersquat⁄cybersquatting and frauds.
 
We also wish to have a competitive advantage front of our competitors with the ultimate goal to be the first domain name for news and entertainment on the internet in Brazil.
 
We also wish to have a competitive advantage front of our competitors with the ultimate goal to be the first domain name for news and entertainment on the internet in Brazil.
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18(c). What operating rules will you adopt to eliminate or minimize social costs?
 
18(c). What operating rules will you adopt to eliminate or minimize social costs?
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.globo will be a brand TLD and have a closed registry model operated by Organizações Globo. Private individuals wonʹt be allowed to request or registry a .globo domain unless the domain is delegated solely and exclusively by Organizações Globo by exception. These exception cases will be studied individually and defined according to the domain owner interest.
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.globo will be a brand TLD and have a closed registry model operated by Organizações Globo. Private individuals wonʹt be allowed to request or registry a .globo domain unless the domain is delegated solely and exclusively by Organizações Globo by exception. These exception cases will be studied individually and defined according to the domain owner interest.
 
There wonʹt have any economic cost for internal registration (channels related or part of Organizações Globo). Cases of exception will be decided individually as described above.
 
There wonʹt have any economic cost for internal registration (channels related or part of Organizações Globo). Cases of exception will be decided individually as described above.
 
After a domain delegation the internal company or department will have the full responsibility of contents published in its domain and Organizações Globo reserve itself the right to revoke usage rights in case of policy infringement or justice decision independent of the expiration date."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1234 Application download, gTLDresult.ICANN.org] Retrieved 28 Feb 2013</ref>
 
After a domain delegation the internal company or department will have the full responsibility of contents published in its domain and Organizações Globo reserve itself the right to revoke usage rights in case of policy infringement or justice decision independent of the expiration date."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1234 Application download, gTLDresult.ICANN.org] Retrieved 28 Feb 2013</ref>

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