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'''.canon''' is a proposed new [[Brand TLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. Canon, a Japanese photography and camera company, has had intentions to apply for .canon since 2010.<ref>[http://www.canon.com/news/2010/mar16e.html News, Canon.com]</ref>
==Application Details==
The following is excerpted from the applicant's response to question #18:
"The corporate philosophy of Canon is kyosei. A concise definition of this word would be “Living and working together for the common good, ” but our definition is broader: “All people, regardless of race, religion or culture, harmoniously living and working together into the future. ” Unfortunately, the presence of imbalances in our world in such areas as trade, income levels and the environment hinders the achievement of kyosei.
 
Through corporate activities based on kyosei, Canon strives to resolve imbalances in the world. Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations and the environment. They must also bear the responsibility for the impact of their activities on society. For this reason, Canonʹs goal is to contribute to global prosperity and the well-being of mankind, which will lead to continuing growth and bring the world closer to achieving kyosei
 
.canon is a domain for Canon Inc. and its stakeholders. The primary purpose of .canon is to consolidate Canon Inc.-related domain names registered under various TLDs into an official .canon extension. In addition, Canon Inc. aims to achieve the following goals with .canon:
 
..
 
Specialty
.canon is a TLD for Canon Inc. and its stakeholders (i.e. Canon Inc. and companies listed on the securities reports of Canon Inc.). .canon is different from other common TLDs in that second level domain name registrations will not be open to the public. .canon is a “company⁄brand TLD”, which is a new type of TLD that is expected to have increased marketing and branding power. Registrants of .canon domain names will be pioneers in benefitting from the value of a “company⁄brand TLD”. Also, all information sent or published from .canon will be official and that means the information is dependable. .canon directly expresses the name of the company⁄brand, making it easy to remember and associate with products and services of Canon Inc. and its brand."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1743 Application Download, gTLDresult.ICANN.org] Retreived 1 Mar 2013</ref>
==References==
{{reflist}}
[[Category:TLD]]

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