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L’Oréal intends to initially limit registration and use of domain names within the [gTLD] to L’Oréal and its qualified subsidiaries and affiliates. This initial limited use will allow L’Oréal to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt L’Oréal from its annual Code of Conduct Compliance requirements.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1033 Application Download, gTLDresult.ICANN.org] Retrieved 17 Feb 2013</ref>
L’Oréal intends to initially limit registration and use of domain names within the [gTLD] to L’Oréal and its qualified subsidiaries and affiliates. This initial limited use will allow L’Oréal to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt L’Oréal from its annual Code of Conduct Compliance requirements.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1033 Application Download, gTLDresult.ICANN.org] Retrieved 17 Feb 2013</ref>
==申请细节==
欧莱雅是一个国际消费品公司，生产5大类产品，在全球有23个品牌，其顾客也遍布全球。欧莱雅旗下有68900个员工，在超过130个国家有专卖店，折扣店及网络商店。
经过公司统筹决定，欧莱雅决定针对其品牌提交9个通用顶级域名申请，包括.loreal, .欧莱雅，.garnier, .kerastase, .kiehls, .lancome, .maybelline, .matrix, 以及.kedken.
欧莱雅公司意在将【.欧莱雅】这一通用顶级域名打造成可信赖的，分层次且易使用的命名空间，给实体店和网上顾客提供可靠服务。欧莱雅公司既是【.欧莱雅】这一域名的申请人也是今后的运行者。
尽管ICANN还没有就品牌通用顶级域名制定特别的规范，行业内已经广泛预计它们将形成通用顶级域名中的特别一类。【.欧莱雅】这一顶级域名的作用将包括，保护欧莱雅公司的网络形象，拓展其市场及开展宣传活动。域名还将给网络购物和服务提供安全的操作通道。
欧莱雅公司将限制【.欧莱雅】名下的域名注册。这将保障欧莱雅公司对此顶级域名运用的完整性和可持续性。这一限制还将与其他域名注册规定一起将欧莱雅从它自己制定的年度规章制度中剔除。
==References==
==References==