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.PW added an innovative step to its landrush phase, supplying a list of premium domains at the opening of the phase rather than reserving them to be released and bit on later, which is generally the case. It is expected that there will be more than one applicant for the premium names and so the price will be decided via auction rather than at the standard landrush application/registration price.<ref>[http://domainincite.com/11838-how-pw-signed-up-more-launch-registrars-than-xxx How PW Signed Up More Launch Registrars than XXX, DomainIncite.com]</ref>
 
.PW added an innovative step to its landrush phase, supplying a list of premium domains at the opening of the phase rather than reserving them to be released and bit on later, which is generally the case. It is expected that there will be more than one applicant for the premium names and so the price will be decided via auction rather than at the standard landrush application/registration price.<ref>[http://domainincite.com/11838-how-pw-signed-up-more-launch-registrars-than-xxx How PW Signed Up More Launch Registrars than XXX, DomainIncite.com]</ref>
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* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis.
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* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis. The registry announced that 50,000 domains had been registered in 3 weeks, with 4,000 names registered in its first 30 minutes of General Availability. It notes that this makes it the most successful TLD launch since [[.xxx]].<ref>[http://www.thedomains.com/2013/04/23/pw-gets-over-50000-registration-in-just-3-weeks/ PW Gets Over 50000 registration in just 3 weeks, TheDomains.com] Published April 23rd, Retrieved April 29th</ref>
    
==References==
 
==References==

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