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# [[Top Level Domain Holdings Ltd.]]- It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1539 here].
 
# [[Top Level Domain Holdings Ltd.]]- It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1539 here].
# [[STRAAT Investments]]- the parent company of [[.co Internet]] is also applying for the TLD. <ref>[http://domainnamewire.com/2012/06/12/parent-company-of-co-internet-applies-for-13-top-level-domains-heres-the-list/ Parent company of .Co Internet applies for 13 top level domains (here’s the list)]</ref>
   
# [[Famous Four Media]] (Bronze Registry Limited) a registry provider based in Gibraltar. The .book string was one of the 61 new gTLDs filed by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1210 here].
 
# [[Famous Four Media]] (Bronze Registry Limited) a registry provider based in Gibraltar. The .book string was one of the 61 new gTLDs filed by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1210 here].
 
# [[DotBook, LLC]]- a US based company. [[Annie Callanan]] is the contact person.
 
# [[DotBook, LLC]]- a US based company. [[Annie Callanan]] is the contact person.
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===Former Applications===
 
===Former Applications===
 
#[[Global Domain Registry Pty Ltd]], listed ARI Registry Services' Executives as its contact people. The application was withdrawn in May 2013, prior to the release of its initial evaluation results and thus eligible for a 70% refund.<ref>[http://domainincite.com/12888-ari-drops-book-new-gtld-bid ARI Drops Book New gTLD] Retrieved 2 May 2013</ref>
 
#[[Global Domain Registry Pty Ltd]], listed ARI Registry Services' Executives as its contact people. The application was withdrawn in May 2013, prior to the release of its initial evaluation results and thus eligible for a 70% refund.<ref>[http://domainincite.com/12888-ari-drops-book-new-gtld-bid ARI Drops Book New gTLD] Retrieved 2 May 2013</ref>
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# [[STRAAT Investments]]- the parent company of [[.co Internet]]. <ref>[http://domainnamewire.com/2012/06/12/parent-company-of-co-internet-applies-for-13-top-level-domains-heres-the-list/ Parent company of .Co Internet applies for 13 top level domains (here’s the list)]</ref> The application was '''WITHDRAWN''' due to an undisclosed '''APPLICANT PARTNERSHIP'''.<ref>[http://www.thedomains.com/2013/05/16/straat-withdraws-application-for-book-in-favor-of-deal-with-another-applicant/?fb_source=pubv1 STRAAT Withdraws Application for Book in Favor of Deal with Another Applicant]Published and Retrieved 16 May 2013</ref>
 
===Amazon===
 
===Amazon===
 
[[Amazon]]'s application was issued a [[GAC]] Early Warning from the representative of Australia and GAC Chair, [[Heather Dryden]]. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 25 Nov 2012</ref> The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition. Amazon was subject to a large amount of identical warnings.<ref>[https://gacweb.icann.org/download/attachments/22938690/Book-AU-44051.pdf?version=1&modificationDate=1353389945000 Book AU, GACweb.ICANN.org]</ref>
 
[[Amazon]]'s application was issued a [[GAC]] Early Warning from the representative of Australia and GAC Chair, [[Heather Dryden]]. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 25 Nov 2012</ref> The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition. Amazon was subject to a large amount of identical warnings.<ref>[https://gacweb.icann.org/download/attachments/22938690/Book-AU-44051.pdf?version=1&modificationDate=1353389945000 Book AU, GACweb.ICANN.org]</ref>

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