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Bekele therefore was recognized and credited for her efforts by the global internet community as well as various leading African and International media.  As such, she was mentioned in the Economist article as "leading the .africa initiative"<ref>[http://www.economist.com/blogs/baobab/2010/09/rebranding_africa,Can "Africa" get a make over?]</ref>.  The Diplomat East Africa named her "Brains Behind .africa" <ref>[http://www.diplomateastafrica.com/index.php?option=com_content&view=article&id=388:connecting-africa-towards-a-digital-africa&catid=36:latest,Connecting Africa, Towards a Digital Africa]</ref>.  
 
Bekele therefore was recognized and credited for her efforts by the global internet community as well as various leading African and International media.  As such, she was mentioned in the Economist article as "leading the .africa initiative"<ref>[http://www.economist.com/blogs/baobab/2010/09/rebranding_africa,Can "Africa" get a make over?]</ref>.  The Diplomat East Africa named her "Brains Behind .africa" <ref>[http://www.diplomateastafrica.com/index.php?option=com_content&view=article&id=388:connecting-africa-towards-a-digital-africa&catid=36:latest,Connecting Africa, Towards a Digital Africa]</ref>.  
Enterprise Technology Magazine called her "Sophia Bekele: Champion of .africa initiative" <ref>[http://ictcreatives.com/component/k2/item/50-sophia-bekele-ethiopian-champion-of-the-dot-africa-initiative,Sophia Bekele, Ethiopian champion of the dot africa]</ref>  
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Enterprise Technology Magazine called her "Sophia Bekele: Champion of .africa initiative" <ref>[http://ictcreatives.com/component/k2/item/50-sophia-bekele-ethiopian-champion-of-the-dot-africa-initiative,Sophia Bekele, Ethiopian champion of the dot africa]</ref> The New African Uk, named her one of 50 African Trailblazers under 50, noting her well-known for its successful six-year Yes2dotAfrica global awareness campaign for the Africa Top Level Domain Name.<ref>[http://www.equities.com/news/industrial/2013-05-12/1392076/a-future-made-in-africa50-trailblazers-under-50-made-in.story,Sophia Bekele, A future made in Africa-50 Trailblazers under 50 MADE IN AFRICA!_New African]</ref>  
 
CIO East Africa calling her views "controversial" on who should run gTLDs, saying "Sophia Bekele has been in the news if not for promoting DotConnectAfrica’s bid for the DotAfrica geographical gTLD for the past three years, then in a controversial statement about the same":<br />
 
CIO East Africa calling her views "controversial" on who should run gTLDs, saying "Sophia Bekele has been in the news if not for promoting DotConnectAfrica’s bid for the DotAfrica geographical gTLD for the past three years, then in a controversial statement about the same":<br />
  
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