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This clearly demonstrates there is likely to be high and sustainable demand for .LONDON domains and audiences will be receptive to digital channels and communications that use .LONDON domains.  
 
This clearly demonstrates there is likely to be high and sustainable demand for .LONDON domains and audiences will be receptive to digital channels and communications that use .LONDON domains.  
   
..
 
..
   
Our purpose is to:
 
Our purpose is to:
 
- Make .LONDON domains available to organisations and individuals in London, the UK and world-wide and by the use of .LONDON domains, enable them to associate their products, information and themselves with London for their own legal purposes.
 
- Make .LONDON domains available to organisations and individuals in London, the UK and world-wide and by the use of .LONDON domains, enable them to associate their products, information and themselves with London for their own legal purposes.
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Operating model
 
Operating model
 
Generally, the London TLD will operate on a first come, first served basis. Pricing will be competitive and the business model will be sustainable. We expect applicants will have an association or affiliation with London, however this need not be based on the location of the applicant. This will ensure .LONDON domains are accessible to London organisations and individuals and those with a geographical connection, affinity with, or customer base in London."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1158 Application Download, gTLDresult.ICANN.org] Retrieved 18 Feb 2013</ref>
 
Generally, the London TLD will operate on a first come, first served basis. Pricing will be competitive and the business model will be sustainable. We expect applicants will have an association or affiliation with London, however this need not be based on the location of the applicant. This will ensure .LONDON domains are accessible to London organisations and individuals and those with a geographical connection, affinity with, or customer base in London."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1158 Application Download, gTLDresult.ICANN.org] Retrieved 18 Feb 2013</ref>
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===Contract Signed===
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On 14 November 2013, [[Dot London Domains Limited]] received a [[Registry Agreement]] signed by [[ICANN]] for .london after passing all the required processes needed to become a [[Registry Operator]] for the string.<ref>[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 20 Nov 2013</ref>
    
==References==
 
==References==
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[[Category:TLD]]
 
[[Category:TLD]]
 
[[Category:GeoTLD|london]]
 
[[Category:GeoTLD|london]]
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[[Category:TLDs with Registry Agreements|london]]

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