Generally, the London TLD will operate on a first come, first served basis. Pricing will be competitive and the business model will be sustainable. We expect applicants will have an association or affiliation with London, however this need not be based on the location of the applicant. This will ensure .LONDON domains are accessible to London organisations and individuals and those with a geographical connection, affinity with, or customer base in London."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1158 Application Download, gTLDresult.ICANN.org] Retrieved 18 Feb 2013</ref> | Generally, the London TLD will operate on a first come, first served basis. Pricing will be competitive and the business model will be sustainable. We expect applicants will have an association or affiliation with London, however this need not be based on the location of the applicant. This will ensure .LONDON domains are accessible to London organisations and individuals and those with a geographical connection, affinity with, or customer base in London."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1158 Application Download, gTLDresult.ICANN.org] Retrieved 18 Feb 2013</ref> |