Changes

There are at least 30 million people in the U.S. alone who self-identify as participating in the LGBT lifestyle, as well as the businesses and organizations that serve their needs (http:⁄⁄www.gaylawreport.com⁄gay-facts-statistics-2011⁄). We anticipate capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .LGBT TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard an opportunity to register a domain under the .LGBT TLD rather seriously and to put significant effort into building the .LGBT brand and their own brand within that space. Therefore, we forecast having approximately 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.

There are at least 30 million people in the U.S. alone who self-identify as participating in the LGBT lifestyle, as well as the businesses and organizations that serve their needs (http:⁄⁄www.gaylawreport.com⁄gay-facts-statistics-2011⁄). We anticipate capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .LGBT TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard an opportunity to register a domain under the .LGBT TLD rather seriously and to put significant effort into building the .LGBT brand and their own brand within that space. Therefore, we forecast having approximately 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.

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