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"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.
 
"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.
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==Goal==
 
We are dedicated to protection of third-party rights and prevention of abusive uses of the .BEER domain name. We intend to achieve this goal by crafting our Naming Policy, Acceptable Use Policy, and other policies to be readily understandable and easily accessible, and by making sure that our mechanisms for enforcing rights and preventing abuse (such as our Complaint Resolution Service) operate effectively, efficiently, and fairly. In addition, we will ensure that they work symbiotically with other ICANN-mandated rights protection mechanisms such as the UDRP.
 
We are dedicated to protection of third-party rights and prevention of abusive uses of the .BEER domain name. We intend to achieve this goal by crafting our Naming Policy, Acceptable Use Policy, and other policies to be readily understandable and easily accessible, and by making sure that our mechanisms for enforcing rights and preventing abuse (such as our Complaint Resolution Service) operate effectively, efficiently, and fairly. In addition, we will ensure that they work symbiotically with other ICANN-mandated rights protection mechanisms such as the UDRP.
  
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