BestTLD Pty Ltd. intends to be both Registry operator and the sole registrant in the .best TLD. The .best TLD will be used to register domain names exclusively by Best. The primary service offered by the .best TLD will therefore be the immediate distinction of legitimacy and authority conferred by the direct relationship between information and products found on .best sites and BestTLD Pty Ltd. The identifiable BestTLD Pty Ltd. brand is the glue that holds all these things together, making the Company and its products more visible and easily locatable on the Internet."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/454 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 12 Dec 2012</ref> | BestTLD Pty Ltd. intends to be both Registry operator and the sole registrant in the .best TLD. The .best TLD will be used to register domain names exclusively by Best. The primary service offered by the .best TLD will therefore be the immediate distinction of legitimacy and authority conferred by the direct relationship between information and products found on .best sites and BestTLD Pty Ltd. The identifiable BestTLD Pty Ltd. brand is the glue that holds all these things together, making the Company and its products more visible and easily locatable on the Internet."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/454 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 12 Dec 2012</ref> |