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{{TLD|
{{TLD|
|logo =
|logo =
|status = Proposed
|status = Contract Signed
|country =
|country =
|language =
|language =
The following is excerpted from the applicant's response to question #18:
The following is excerpted from the applicant's response to question #18:
"he Applicant, Bayerische Motoren Werke AG (“BMW”) a publicly-held stock corporation located in Germany and is one of the most successful manufacturers of automobiles and motorcycles in the world. The BMW Group (referring to BMW’s corporate umbrella name and BMW’s network of subsidiaries worldwide) designs and produces premium vehicles under its 3 flagship brands, BMW, MINI and Rolls-Royce, each of which is a leader in its respective segment of the automotive industry.
"The Applicant, Bayerische Motoren Werke AG (“BMW”) a publicly-held stock corporation located in Germany and is one of the most successful manufacturers of automobiles and motorcycles in the world. The BMW Group (referring to BMW’s corporate umbrella name and BMW’s network of subsidiaries worldwide) designs and produces premium vehicles under its 3 flagship brands, BMW, MINI and Rolls-Royce, each of which is a leader in its respective segment of the automotive industry.
As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network consisting of subsidiaries, authorized importers and authorized dealers in more than 140 countries. In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 for the BMW Group was EUR 7.4 billion on revenues amounting to EUR 68.8 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network consisting of subsidiaries, authorized importers and authorized dealers in more than 140 countries. In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 for the BMW Group was EUR 7.4 billion on revenues amounting to EUR 68.8 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
he “.BMW” top-level domain will enable the company to communicate with all of its dealers, partners, affiliates, customers, investors and the general public, and to display information about the BMW brand, in a secure and unified manner. The “.BMW” top-level domain will further provide a single location where customers may research product information or learn about new models and features, and where authorized dealers or affiliates may advertise in a BMW-endorsed, authenticated space.
he “.BMW” top-level domain will enable the company to communicate with all of its dealers, partners, affiliates, customers, investors and the general public, and to display information about the BMW brand, in a secure and unified manner. The “.BMW” top-level domain will further provide a single location where customers may research product information or learn about new models and features, and where authorized dealers or affiliates may advertise in a BMW-endorsed, authenticated space.
Additional TLD web page hierarchy will be developed through the creative use of second-level domains and URL-shortening. For example, “USED.BMW” might offer a starting page for authorized resellers, or such domains may be creatively used in connection with international marketing campaigns, e.g. “2ORIGINALS.BMW” (rather than 2ORIGINALS.COM)."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1695 gTLDResult.ICANN.org, Application Download] Retrieved 16 Feb 2013</ref>
Additional TLD web page hierarchy will be developed through the creative use of second-level domains and URL-shortening. For example, “USED.BMW” might offer a starting page for authorized resellers, or such domains may be creatively used in connection with international marketing campaigns, e.g. “2ORIGINALS.BMW” (rather than 2ORIGINALS.COM)."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1695 gTLDResult.ICANN.org, Application Download] Retrieved 16 Feb 2013</ref>
==Contract Signed==
On 09 January 2014 [[Bayerische Motoren Werke Aktiengesellschaft]] received a [[Registry Agreement]] signed by [[ICANN]] for .bmw after passing all the required processes needed to become a [[Registry Operator]] for the string.<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 22 Jan 2014</ref>
==References==
==References==
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[[Category:TLD]]
[[Category:TLD]]
[[Category:TLDs with Registry Agreements|bmw]]