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Orange is a global telecommunications company, providing a range of mobile and broadband communication services. Orange provides communications services to over 200 million customers in 32 countries across 5 continents. In 2010, the Orange brand was ranked number 50 by Millward Brown Optimor on a list of the world’s most powerful brands, with an estimated brand value of US$17.5 billion. As such, customer trust, brand recognition and continuous innovation are paramount considerations in all of the activities of the business. By creating the .orange gTLD, Orange will strengthen its position as one of the world leaders with a strong focus on innovation and internet technology, combined with its commercial practices."<ref>[https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1660 Application Download, gTLDresult.ICANN.org] Retrieved 19 Feb 2013</ref>
Orange is a global telecommunications company, providing a range of mobile and broadband communication services. Orange provides communications services to over 200 million customers in 32 countries across 5 continents. In 2010, the Orange brand was ranked number 50 by Millward Brown Optimor on a list of the world’s most powerful brands, with an estimated brand value of US$17.5 billion. As such, customer trust, brand recognition and continuous innovation are paramount considerations in all of the activities of the business. By creating the .orange gTLD, Orange will strengthen its position as one of the world leaders with a strong focus on innovation and internet technology, combined with its commercial practices."<ref>[https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1660 Application Download, gTLDresult.ICANN.org] Retrieved 19 Feb 2013</ref>
==Name Collision Issues==
In October 2013 [[ICANN]] released their final assessment and mitigation plan for the [[Name Collision]] issue that was facing the New gTLD program. On 18 November 2013, ICANN announced the applied-for strings that were eligible for an alternative path towards delegation that would allow applicants to proceed without waiting for further mitigation research and plans to be published. 25 strings, including .orange, were not eligible for the alternative path, and will have to wait for more plans to be published before continuing towards delegation.<ref>[https://newgtlds.icann.org/en/announcements-and-media/announcement-2-17nov13-en Announcement 17 Nov 13, ICANN.org] Retrieved 20 Feb 2014</ref>
==References==
==References==
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[[Category:TLD]]
[[Category:TLD]]