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Minds and Machines, LLC

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| keypeople = [[Toby Hall]], CEO<br/>[[Michael Salazar]], CFO<br/>[[Brian Seidman]], Managing Director<br/>[[Caspar von Veltheim]], Director of European Operations<br/>[[Reg Levy]], Director of Legal Affairs<br/>[[Levi Ferencz]], Accounting Manager
}}
==Summary Intro==
'''Minds and Machines, LLC (Minds + Machines or M+M)''' is a [[TLD]] registry service provider to corporations, cities, not-for-profit organizations, and entrepreneurs. They are known for offering the "Espresso" registry services technology platform for new [[TLD]] applicants,<ref>[http://www.domainnamenews.com/news/registry-consulting-new-tlds/4211 Domain Name News.com]</ref> which is based on [[CoCCA]] software. More than 30 [[TLD]]s and over 150 registrars, including many major [[ICANN]] [[registrar]]s, use this platform.<ref>[http://www.mindsandmachines.com/systems/espresso-cocca/ Minds + Machines.com]</ref>
Founded in 2008, this Santa Monica, CA based company is a wholly-owned subsidiary of [[Minds + Machines Group Limited]], (MMX).<ref>[http://ecogreenbankcard.com/a1057683-minds-machines-opens-new-network.cfm Eco Green Bank Card]</ref>
==Products and Services==
Minds + Machines mainly provides [[TLD]] registry service. According to the official website, the company also helps with the business plan, funding, application writing, business networking, staffing, sales and marketing, etc.<ref>[http://www.mindsandmachines.com/about/ Mind+Machine's website]</ref>
 
Minds + Machines has an extensive list of partners who provide options for registration services, [[DNS]] services, auction services, escrow services, network security, trademark and validation, public relations, web design, business and finance, dispute arbitration providers, etc.
 
In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price ceiling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
 
==New gTLDs==
A commentator on [[ICANN]]'s [[New gTLD Program]], Alexander Drummond-Willoughby, has filed negative comments regarding all of Minds + Machines contracted new gTLD applications, and all of its in-house applications filed via its parent company, [[Top Level Domain Holdings Ltd.]]. The comments focus on what the individual identifies as poor financial decisions by the company.<ref>[http://domainincite.com/10317-mystery-commenter-targets-mm-new-gtld-clients Mystery Commenter Targets MM New gTLD Clients, DomainIncite.com]</ref>
 
===Uncontested TLDs===
* [[.abogado]]
* [[.bayern]]
* [[.beer]]
* [[.budapest]]
* [[.casa]]
* [[.cooking]]
* [[.dds]]
* [[.fashion]]
* [[.fishing]]
* [[.fit]]
* [[.garden]]
* [[.horse]]
* [[.law]]
* [[.luxe]]
* [[.miami]]
* [[.nrw]]
* [[.rodeo]]
* [[.surf]]
* [[.vip]]
* [[.vodka]]
* [[.wedding]]
* [[.work]]
* [[.yoga]]
* [[.购物]]
 
===In Partnership===
* [[.basketball]]
* [[.country]]
* [[.london]]
* [[.rugby]]
* [[.music]]
 
===On Behalf of Clients===
* [[.bradesco]]
* [[.broadway]]
* [[.gop]]
* [[.kiwi]]
* [[.tube]]
* [[.casino]]
* [[.radio]]
 
===Contested TLDs===
* [[.cpa]]
* [[.data]]
* [[.eco]]
* [[.gay]]
* [[.home]]
* [[.hotel]]
* [[.inc]]
* [[.llc]]
<ref>http://investors.mindsandmachines.com/</ref>
===GAC Early Warnings===
Minds + Machines received a total fo 6 [[GAC]] Early Warnings, 5 of which were for its own TLDs. This accounts for about 7% of their 72 applications, which they noted in a press release, further stating that many of their competitors and other large portfolio applicants had received much greater percentages of warned applications to total portfolio size. The in-house warned applications are: [[.zulu]], [[.hotel]], [[.green]], [[.roma]], [[.website]]. Their client, The American Bible Society, was warned for [[.bible]].<ref>[http://www.tldh.org/2012/11/icann-prioriisation-draw/ ICANN Prioritization Draw, TLDH.org] Retrieved 1 Dec 2012]</ref>
==History==
* In December 2014, Minds + Machines put out a press release stating that it had raised $4.4 million by losing three recent [[gTLD]] auctions for .latino, .school and a third string it could not disclose due to the rules of the private auction; the press release states that after the auctions, M and M had $45 million in cash and cash equivalents on hand.<ref>[http://investors.mindsandmachines.com/2014/12/auction-and-sales-channel-update/ Minds and Machines auction and sales channel update] Press release retrieved 3rd December 2014</ref>
 
==New gTLDs==
A commentator on [[ICANN]]'s [[New gTLD Program]], Alexander Drummond-Willoughby, has filed negative comments regarding all of Minds + Machines contracted new gTLD applications, and all of its in-house applications filed via its parent company, [[Top Level Domain Holdings Ltd.]]. The comments focus on what the individual identifies as poor financial decisions by the company.<ref>[http://domainincite.com/10317-mystery-commenter-targets-mm-new-gtld-clients Mystery Commenter Targets MM New gTLD Clients, DomainIncite.com]</ref>
 
== Uncontested TLDs ==
*[http://twitter.com/puntoabogado .abogado]
*[http://twitter.com/Bayern_Domain .bayern]
*[http://twitter.com/DotBeerDomains .beer]
*[https://twitter.com/BudapestDomains?lang=en .budapest]
*[http://twitter.com/DotCasaDomains .casa]
*[http://twitter.com/CookingDomains .cooking]
*[https://twitter.com/dotDDS?lang=en .dds]
*[http://twitter.com/GetDotFashion .fashion]
*[http://twitter.com/GetDotFishing .fishing]
*[http://twitter.com/DotFitDomains .fit]
*[http://twitter.com/DotGardenDomain .garden]
*[http://twitter.com/DotHorseDomains .horse]
*[http://twitter.com/joindotlaw .law]
*[http://twitter.com/DotLuxeDomains .luxe]
*[http://twitter.com/DotMiamiDomains .miami]
*[http://twitter.com/DotMiamiDomains .nrw]
*[http://twitter.com/DotRodeoDomains .rodeo]
*[http://twitter.com/DotSurfDomains .surf]
*[http://twitter.com/DotVIPDomains .vip]
*[http://twitter.com/DotVodka .vodka]
*[http://twitter.com/DotWedding .wedding]
*[http://twitter.com/DotWorkDomains .work]
*[http://twitter.com/DotYogaDomains .yoga]
*.购物
 
== In Partnership ==
*.country
*[https://twitter.com/dotLondon?lang=en .london]
*[https://twitter.com/dotreviewtld?lang=en .review]
 
== TLDs on behalf of clients ==
*.bradesco
*[https://twitter.com/dotgop .gop]
 
== Contested TLDs ==
*.cpa
*[https://twitter.com/dotgay .gay]
*.home
*[https://twitter.com/dothotel .hotel]
 
== Contested TLDs in partnership ==
*[https://twitter.com/mus .music]
<ref>http://investors.mindsandmachines.com/</ref>
 
==Products and Services==
Minds + Machines mainly provides [[TLD]] registry service. According to the official website, the company also helps with the business plan, funding, application writing, business networking, staffing, sales and marketing, etc.<ref>[http://www.mindsandmachines.com/about/ Mind+Machine's website]</ref>
 
Minds + Machines has an extensive list of partners who provide options for registration services, [[DNS]] services, auction services, escrow services, network security, trademark and validation, public relations, web design, business and finance, dispute arbitration providers, etc.
 
In September, 2011, Minds + Machines unveiled its pricing scheme related to new .brand [[gTLD]]s. Its services start at $25,000 per year, which include preparing and filing the ICANN application and then running the technical back-end. Its price ceiling tops off at $100,000 per year. Their business strategy is marketed towards corporations that want to quickly and affordably secure their .brand gTLD, but don't exactly have intentions to develop it as a public space immediately.<ref>[http://domainincite.com/mm-offers-brand-gtlds-from-25k/ MM offers Brand gTLDs from 25k, DomainIncite.com]</ref>
 
==GAC Early Warnings==
Minds + Machines received a total fo 6 [[GAC]] Early Warnings, 5 of which were for its own TLDs. This accounts for about 7% of their 72 applications, which they noted in a press release, further stating that many of their competitors and other large portfolio applicants had received much greater percentages of warned applications to total portfolio size. The in-house warned applications are: [[.zulu]], [[.hotel]], [[.green]], [[.roma]], [[.website]]. Their client, The American Bible Society, was warned for [[.bible]].<ref>[http://www.tldh.org/2012/11/icann-prioriisation-draw/ ICANN Prioritization Draw, TLDH.org] Retrieved 1 Dec 2012]</ref>
==References==
[[Category: Companies]]
[[Category: Registries]]
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