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'''FairWinds Partners''' is a [[Domain Name]] consulting firm co-founded by Managing Partners  [[Josh Bourne]] and [[Phil Lodico]] in 2006. The firm aims to help its clients to increase their revenue using their domain names, provide relevant information regarding the latest online technologies and opportunities, and help clients to protect their domain investments. Fairwinds Partners is located in Washington, D.C.<ref>[http://www.fairwindspartners.com/en/about-us About Us]</ref>  

'''FairWinds Partners''' is a [[Domain Name]] consulting firm co-founded by Managing Partners  [[Josh Bourne]] and [[Phil Lodico]] in 2006. The firm aims to help its clients to increase their revenue using their domain names, provide relevant information regarding the latest online technologies and opportunities, and help clients to protect their domain investments. Fairwinds Partners is located in Washington, D.C.<ref>[http://www.fairwindspartners.com/en/about-us About Us]</ref>  

Joshua Bourne and Phil Lodico, also co-founded the [[Coalition Against Domain Name Abuse]] (CADNA), a non-profit advocacy group dedicated to combating domain name abuse by increasing people's awareness and encouraging Internet users and stakeholders to take action to be able to stop all illegal internet activities such as cybersquatting and trademark infringement.

Joshua Bourne and Phil Lodico, also co-founded the [[Coalition Against Domain Name Abuse]] (CADNA),<ref>[http://www.fairwindspartners.com/Our-Work1/Our-Work/Bacardi/ Our Work, FairWinds Partners] Retrieved 18 April 2014</ref> a non-profit advocacy group dedicated to combating domain name abuse by increasing people's awareness and encouraging Internet users and stakeholders to take action to be able to stop all illegal internet activities such as cybersquatting and trademark infringement.<ref>[http://cadna.org/about/ About - CADNA.org] Retrieved 18 April 2014</ref>

FairWinds Partners submitted 107 applications to [[ICANN]]'s [[New gTLD Program]] on behalf of its clients.<ref>[http://gtldresult.icann.org/application-result/applicationstatus New gTLD Current Application Status, icann.org]</ref> They are also the organizers behind a nonprofit organization and Domain Name conference [[Beyond The Dot]].<ref>[http://beyondthedotfoundation.org/ Beyond The Dot Foundation.org]</ref>  

FairWinds Partners submitted 107 applications to [[ICANN]]'s [[New gTLD Program]] on behalf of its clients.<ref>[http://gtldresult.icann.org/application-result/applicationstatus New gTLD Current Application Status, icann.org]</ref> They are also the organizers behind a nonprofit organization and Domain Name conference [[Beyond The Dot]].<ref>[http://beyondthedotfoundation.org/ Beyond The Dot Foundation.org]</ref>  

==CADNA==

==CADNA==

CADNA and FairWinds Partners have at times seemingly been at odds, given that FairWinds is offering new gTLD consultancy services and CADNA has been leading an oppositional effort against the [[New gTLD Program|new gTLD program]]. This line has not always been clear, such as when FairWinds seemingly changed their approach to utilize their CADNA association to highlight that they are able to help brands [[Defensive Registration|defensively submit]] applications for [[gTLD]]s and [[Brand gTLDs]]. They explicitly noted that some brands should be choosing to apply for generic strings in an attempt to head-off any moves that their direct competitors may make for the same string; the brand could then choose to opt-out for a 70% refund should it find that its competitors did not apply and it is no longer interested in the string.<ref>[http://domainincite.com/8041-fairwinds-hard-sells-defensive-gtld-applications CADNA Hard Sells Defensive gTLD Applications, DomainIncite.com]</ref> FairWinds is not the only consultancy service that will likely profit from defensive registration, despite the fact that ICANN led an outreach effort to educate brands that defensive registration is not necessary. The widespread perception that defensive registration was necessary was seen as a failure on ICANN's part, and it was largely addressed only after the [[New gTLD Program|new gTLd program]] was approved and high level critics, such as when Secretary [[Lawrence Strickling]] of the U.S. Government, called on the organization to rectify the situation.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program, NTIA.doc.gov]</ref>

CADNA and FairWinds Partners have at times seemingly been at odds, given that FairWinds is offering new gTLD consultancy services and CADNA has in the past led an oppositional effort against the [[New gTLD Program|new gTLD program]].

 

In March 2012, FairWinds utilized their CADNA association to highlight that they are able to help brands [[Defensive Registration|defensively submit]] applications for [[gTLD]]s and [[Brand gTLDs]]. They explicitly noted that some brands should be choosing to apply for generic strings in an attempt to head-off any moves that their direct competitors may make for the same string; the brand could then choose to opt-out for a 70% refund should it find that its competitors did not apply and it is no longer interested in the string.<ref>[http://domainincite.com/8041-fairwinds-hard-sells-defensive-gtld-applications CADNA Hard Sells Defensive gTLD Applications, DomainIncite.com]</ref> FairWinds is not the only consultancy service that offered defensive registration services.The widespread perception that defensive registration was necessary was seen as a failure on ICANN's part, as ICANN originally led an outreach effort to educate brands that defensive registration is not necessary. The issue was largely addressed only after the [[New gTLD Program|new gTLd program]] was approved and high level critics, such as when Secretary [[Lawrence Strickling]] of the U.S. Government, called on the organization to rectify the situation.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program, NTIA.doc.gov]</ref>

==References==

==References==