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|category = [[:Category:Industry New gTLDs|Industry]]
 
|category = [[:Category:Industry New gTLDs|Industry]]
 
|community  =
 
|community  =
|priority = 320 - [[Uniregistry]], Corp.<br>493 - [[Donuts]] (Big Dynamite, LLC)<br>516 - [[Top Level Domain Holdings]]<br>1178 - [[Famous Four Media]] (Diamond Registry Limited)
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|priority = <s>320 - [[Uniregistry]], Corp.<br>493 - [[Donuts]] (Big Dynamite, LLC)</s><br>516 - [[Top Level Domain Holdings]]<br><s>1178 - [[Famous Four Media]] (Diamond Registry Limited)</s>
 
|keypeople  =
 
|keypeople  =
 
}}
 
}}
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'''.fashion''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
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'''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]].  After a [[Private auction]] in May 2014, [[Top Level Domain Holdings]] (TLDH) became the only applicant for the string.
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==Applicants==
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==Background==
# [[Top Level Domain Holdings Ltd.]]- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here].
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=== Current Applicant===
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# Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here].
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===Previous Applicants===
 
# [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref>
 
# [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref>
 
# [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref>
 
# [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref>
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# [[Uniregistry]], Corp.- a new company established by [[Frank Schilling]], a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.<ref>
 
# [[Uniregistry]], Corp.- a new company established by [[Frank Schilling]], a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.<ref>
 
[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
 
[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
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===Private Auction===
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In a private auction conducted by [[Applicant Auction]] in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.<ref>[http://domainincite.com/16767-ten-more-new-gtld-contests-settled-in-auction Ten more New gTLD Contests Settled in Auction, DomainIncite] Retrieved 3 June 2014</ref>
    
===TLDH & $15mm Auction Funding===
 
===TLDH & $15mm Auction Funding===

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