Even if these two models are sometimes used as synonyms, there is an important distinction which must be taken into consideration. The Pay per click ([[PPC]]) model is an online advertising model used on websites where advertisers pay only when an advertisement is clicked. Considering search engines, advertisers usually choose specific keywords which are relevant for their target market. In the case of PPC campaigns, it is usually used a fixed rate per click. | Even if these two models are sometimes used as synonyms, there is an important distinction which must be taken into consideration. The Pay per click ([[PPC]]) model is an online advertising model used on websites where advertisers pay only when an advertisement is clicked. Considering search engines, advertisers usually choose specific keywords which are relevant for their target market. In the case of PPC campaigns, it is usually used a fixed rate per click. |