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In December 2013, Uniregistry announced a unique [[Sunrise Period]] system for they gTLD applications the company had succeeded in winning. There would be two Sunrise Periods, known as Sunrise A and Sunrise B. Sunrise A would be the regular period involving the [[Trademark Clearinghouse]] and mandated by [[ICANN]], in which trademark owners could apply for their trademark's corresponding TLD. Sunrise B would allow trademark owners to apply for [[SLD]]s that do not exactly match their trademark and may "span the dot", as in <nowiki>''toms.tattoo" for the trademark "Tom's Tattoo"</nowiki>.<ref>[http://domainincite.com/15422-uniregistry-plans-dot-spanning-sunrise-periods-and-anti-gaming-protection Uniregistry Plans dot-spanning Sunrise Periods and anti-gaming Protection, DomainIncite] Retrieved 30 Dec 2013</ref>
 
In December 2013, Uniregistry announced a unique [[Sunrise Period]] system for they gTLD applications the company had succeeded in winning. There would be two Sunrise Periods, known as Sunrise A and Sunrise B. Sunrise A would be the regular period involving the [[Trademark Clearinghouse]] and mandated by [[ICANN]], in which trademark owners could apply for their trademark's corresponding TLD. Sunrise B would allow trademark owners to apply for [[SLD]]s that do not exactly match their trademark and may "span the dot", as in <nowiki>''toms.tattoo" for the trademark "Tom's Tattoo"</nowiki>.<ref>[http://domainincite.com/15422-uniregistry-plans-dot-spanning-sunrise-periods-and-anti-gaming-protection Uniregistry Plans dot-spanning Sunrise Periods and anti-gaming Protection, DomainIncite] Retrieved 30 Dec 2013</ref>
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As the first two Uniregistry New TLDs, .sexy and .tattoo, became generally available in February 2014, many Domain industry members noticed that some of the leading [[Registrars]] were not selling these TLDs. Companies such as [[GoDaddy]] and [[Register.com]] did not initially sign up to sell these TLDs because Uniregistry's [[Registry-Registrar Agreement]] would require Registrars to provide real names and contact info to Uniregistry.<ref>[http://domainincite.com/15913-heres-why-registrars-are-boycotting-sexy Here's Why Registrars Are Boycotting .sexy, DomainIncite] Retrieved 25 Feb 2014</ref> By the end of 2014 more than 150 registrars worldwide including all major registrars had signed Uniregistry's agreement and were retailing Uniregistry extensions and Uniregistry's registrar was lauded as leap forward in the management of of domain names.
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As the first two Uniregistry New TLDs, .sexy and .tattoo, became generally available in February 2014, many Domain industry members noticed that some of the leading [[Registrars]] were not selling these TLDs. Companies such as [[GoDaddy]] and [[Register.com]] did not initially sign up to sell these TLDs because Uniregistry's [[Registry-Registrar Agreement]] would require Registrars to provide real names and contact info to Uniregistry.<ref>[http://domainincite.com/15913-heres-why-registrars-are-boycotting-sexy Here's Why Registrars Are Boycotting .sexy, DomainIncite] Retrieved 25 Feb 2014</ref> By the end of 2014 more than 150 registrars worldwide including all major registrars had signed Uniregistry's agreement and were retailing Uniregistry extensions. Uniregistry's registrar has grown quickly and been lauded as a generational leap forward in the management of domain names.
    
==Company Values==
 
==Company Values==
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