Changes

==How Does it Work==

==How Does it Work==

Once the advertisement published on the website has achieved a significant number of impressions (clicks), the keywords of CTR are a strong indicator of the users' relevance and the keyword's success. Having this in mind, if we would consider a well-targeted keyword for a well-targeted advertisement it is more likely to reach a higher CTR as compared to a general keyword without a specific advertisement. The conclusion is the following: The stronger the relevance between the keywords and the advertisements as well as the business itself, the higher is the probability that a user will click the advertisement after searching based on the specific keywords.

Once the advertisement published on a website has achieved a significant number of impressions (clicks), the keywords used and CTR are indicators of the advertisement's relevance to the users relevance and the keyword's success. Thus, a well-targeted keyword for a well-targeted advertisement is more likely to create a higher CTR as compared to a general keyword without a specific advertisement. The stronger the relevance between the keywords and the advertisements, as well as the business itself, the higher the probability that a user will click the advertisement after searching based on the specific keywords.

==CTR significance==

==CTR significance==