TLD Class
TLD Class[edit | edit source]
TLD Class is a strategic development and educational program offered by TLDz that helps organizations unlock the full potential of a top-level domain (TLD). The program is designed to guide clients through the complete lifecycle of a TLD - from ideation and evaluation to ICANN application, launch, and long-term operation.
TLD Class provides deep strategic insights and hands-on support tailored to each client’s goals. It helps clients assess the viability of their TLD ideas, define business models, identify target audiences, forecast financial outcomes, and position their TLD for long-term success. Whether preparing for a future ICANN round or reimagining an underperforming TLD, the program delivers customized, data-driven roadmaps to turn vision into reality.
Overview[edit | edit source]
TLD Class equips organizations with the strategy, tools, and expertise needed to succeed in the TLD ecosystem. The program delivers structured, actionable guidance across concept development, ICANN compliance, financial modeling, and launch planning - ensuring every TLD is set up for sustainable impact. The program offers customized, actionable plans to bring TLD concepts to fruition and achieve envisioned success.
Services[edit | edit source]
TLD Categories Supported[edit | edit source]
- Open TLDs: TLD Class conducts in-depth evaluations of registry concepts, helps define target audiences, analyzes competition, supports pricing strategy development, and projects financial outcomes.
- Brand TLDs: For organizations applying for a dotBrand, the program outlines strategic benefits, builds customized internal business cases, and guides stakeholder alignment.
- Geographic TLDs: TLD Class supports geographic applicants with community engagement strategies, endorsement acquisition, and alignment with local policy or governmental requirements.
- Restricted & Community TLDs: The program provides specialized guidance for restricted-use or community-based TLDs, covering eligibility, registration policies, and sustainable operating models in line with ICANN policy.
Strategic Tools & Support[edit | edit source]
- Zen Report: The Zen Report is a strategic evaluation tool designed to help applicants assess the viability and potential success of a TLD before investing significant time and resources. Each report includes a comprehensive analysis of the TLD idea, market fit assessment, strategic alignment, and the proprietary TLD Power Score (TPS)—a data-driven metric developed by TLDz. The accompanying Accelerator provides actionable insights and recommendations to refine, pivot, or proceed with confidence.
- Applicant Support Program (ASP): TLDz offers a free TLD Class pathway to support applicants eligible for ICANN’s ASP initiative. The program helps applicants determine qualification, navigate application criteria, and plan timelines—potentially reducing application costs by up to 85%.
Mission and Vision[edit | edit source]
TLD Class was created to simplify the often complex TLD application and operational process, making it accessible and achievable for a diverse range of clients. By providing structured guidance and leveraging TLDz's expertise, the program aims to empower clients to make informed decisions and maximize the value of their TLDs.
External Links[edit | edit source]
ICANNWiki: Content Guide | Documentation | Development || Categories: Articles needing attention | Candidates for deletion || Projects: Internet & Digital Governance Library