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Donuts, in its applications and PICs, has propose the creation of a Domains Protected Marks List (DPML). The service seems to be based on ICM Registry's "Sunrise B" service implemented during the launch of .xxx. In its PICs, the company describes this as, "a trademark protection service that allows rights holders to reserve registration of exact match trademark terms and terms that contain their trademarks across all gTLDs administered by Registry Operator under certain terms and conditions."[1] Donuts' Richard Tindal has since given greater body to the current thinking on the functioning of the DPML, including:

  • Companies can block exact matches of trademarks, and domains that include the exact match of the trademark along with other terms
  • Each domain blocked by DPML will need its own block, that is, a company cannot block "company name" from being used across all second level domains in Donuts' TLDs but must register each domain independently.
  • The standard for a trademark is whether or not it is listed in the official Trademark Clearinghouse
  • A domain can be unblocked by a company that has a matching trademark registered in the Trademark Clearinghouse
  • The DPML listings will be available for either 5 or 10 years.
  • Pricing will be between 5 - 10% of the cost of a normal registration[2]