Translations:ICANN 54 Primer/14/en

New gTLD Program

ICANN’s New gTLD Program was introduced in 2012 as a way to open up competition in the domain name markets. Rather than rely solely on the standard .com, .edu, etc., the new gTLDs have delivered broader options in meaning for consumers. Now that the first round of gTLDs have concluded, domainers and industry professionals have their eye on the future of these extensions--will these new top level domains edge into the mainstream, what are their best uses, and how will they succeed after so many years of .com?