'''.buy''' is a new [[gTLD|generic top level domain nam]]e (gTLD) applied for in [[ICANN]]'s [[New gTLD Program]]. After an [[ICANN auction]] in September 2014, Amazon became the only applicant for the TLD.
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'''.buy''' is a [[gTLD]] delegated to the [[Root Zone]] in [[ICANN]]'s [[New gTLD Program]] on 5 December 2015. Amazon manages the string and its registry. After an [[ICANN auction]] in September 2014, Amazon became the only applicant for the TLD.