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{{CompanyInfo|
{{CompanyInfo|
| type            = Profit Corporation
| logo    = DomainSecurityLogo.png
| industry        =  [[RIR|Regional Internet Registry]]
| type            =
| headquarters    = Port Orange, Florida
| industry        =  New gTLDs
| headquarters    =
| founded = 2009
| founded = 2009
| employees = 1-10
| employees = 1-10
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}}
}}


'''Asif LLC''' is a domain registrar company based in Port Orange, Florida.<ref>[http://www.linkedin.com/company/asif-llc]</ref>
'''Domain Security Company LLC''' (previously known as '''Asif LLC''') is a small, Wisconsin-based start-up that planned on allpying for [[.bank]] and [[.secure]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]].<ref>[http://www.linkedin.com/company/asif-llc Asif LLC, LinkedIn.com]</ref> '''It did not apply.'''
 
==About Asif and [[ICANN]]==
This company is part of the initiative taken by [[ICANN]] to apply for three new top level domains.<ref>[http://www.linkedin.com/company/asif-llc]</ref>
Asif applied so far for two new global top level domains: .bank and .secure.
Recently, has been announced that Asif managed to obtain from the US Patent and Trademark Office the approval for a trademark for .secure domain.
Critics say that this has been obtained after not stating in the application that it was for a top level domain, but for domain registration services only.<ref>[http://domainnamewire.com/2011/12/12/dot-secure-trademark/]</ref>


The company has noted that wanted to implement "ground-breaking encryption technology", and that all applicants for the .bank TLD would be manually verified as legitimate financial institutions.<ref>[http://domainincite.com/tiny-start-up-secures-bank-gtld-trademark/ Tiny Start Up Secures Bank gTLD Trademark, DomainIncite.com]</ref>


==Trademarks==
In January, 2012, Domain Secuirty Company, under its original Asif name, managed to obtain from the US Patent and Trademark Office the approval for trademarks for ".secure" and ".bank". The company also apparently became a [[GoDaddy]] reseller in order to justify its claim that it was using the terms in commerce. It is well-known that you cannot apply for trademarks for [[TLD]]s, and so it is unclear but doubtful that the move will eventually help the company obtain the patented terms. The trademarks were awarded because they claimed that they were being used for "registration services".<ref>[http://domainnamewire.com/2011/12/12/dot-secure-trademark/ Dot Secure Trademark]</ref><ref>[http://domainnamewire.com/2011/10/24/how-secure-is-the-secure-trademark-application/ How Secure is the Secure Trademark, DomainNameWire.com]</ref>


==References==
==References==
{{Reflist}}
{{Reflist}}


[[Category: Glossary]]
[[Category:Shuttered]]
__NOTOC__
__NOTOC__

Latest revision as of 16:14, 12 March 2021

Industry: New gTLDs
Founded: 2009
Country: USA
Employees: 1-10
Website: DomainSecurity.co
LinkedIn: Profile

Domain Security Company LLC (previously known as Asif LLC) is a small, Wisconsin-based start-up that planned on allpying for .bank and .secure in ICANN's new gTLD program.[1] It did not apply.

The company has noted that wanted to implement "ground-breaking encryption technology", and that all applicants for the .bank TLD would be manually verified as legitimate financial institutions.[2]

Trademarks[edit | edit source]

In January, 2012, Domain Secuirty Company, under its original Asif name, managed to obtain from the US Patent and Trademark Office the approval for trademarks for ".secure" and ".bank". The company also apparently became a GoDaddy reseller in order to justify its claim that it was using the terms in commerce. It is well-known that you cannot apply for trademarks for TLDs, and so it is unclear but doubtful that the move will eventually help the company obtain the patented terms. The trademarks were awarded because they claimed that they were being used for "registration services".[3][4]

References[edit | edit source]