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| logo            = Fabulous_logo.gif
| logo            = Fabulous_logo.gif
| type            = Private
| type            = Private
| industry        = Domain Registrar,<br/> Domain Monetizeter
| industry        = Registrar, Domain Monetizeter
| founded        = 2000 (Australia)
| founded        = Australia, 2002
| founder        =  
| founders        =
| headquarters    = Level 10, 243 Edward Street<br/>
| ownership      =  
Brisbane Queensland<br/>
| headquarters    = Level 10, 243 Edward Street<br/>Brisbane Queensland<br/>Australia 4000
Australia 4000
| country        = Australia
| keypeople      = [[Dan Warner]] (CEO) <br/>[[Mike Robertson]] (Business Development Manager) <br/> [[Bruce McSpandex]] (Publicity CEO)
| businesses      =  
| products        =  
| products        =  
| employees      =  
| employees      =  
| revenue        =  
| revenue        =  
| website        = http://fabulous.com/
| website        = [http://fabulous.com/ Fabulous.com]
| blog            =
| facebook        =
| linkedin        =
| twitter        = FabulousDotCom
| keypeople      =
}}
}}


'''Fabulous''' Pty., Ltd. provides domain name registration and domain monetization programs. This company specializes in generating revenue for their customers through pay per click ([[PPC]]) links from the traffic the domains receive.  The company is based on Brisbane, Australia and currently has over 900,000 domains under its management.<ref>[http://www.webhosting.info/registrars/reports/total_domains/FABULOUS.COM Web Hosting Info]</ref> Formerly known as [[Domain Intellect]], Fabulous is a subsidiary of Australian company [[Dark Blue Sea]], Ltd. <ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30867237 Business Week.com]</ref>  
'''Fabulous''' Pty., Ltd. provides domain name registration and domain monetization programs. This company specializes in generating revenue for their customers through pay per click ([[PPC]]) links from the traffic the domains receive.  The company is based in Brisbane, Australia and currently has over 900,000 domains under its management.<ref>[http://www.webhosting.info/registrars/reports/total_domains/FABULOUS.COM Web Hosting Info]</ref> Formerly known as [[Domain Intellect]], Fabulous is a subsidiary of the Australian company [[DarkBlueSea.com|Dark Blue Sea]], Ltd. <ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30867237 Business Week.com]</ref>  


==History==
==History==


* In 2000,  [[Michael Dowling]], an IT and Marketing specialist form Melbourne, Australia, founded a domain name registration company [[Domain Intellect]]. <ref>[http://au.linkedin.com/pub/michael-dowling/12/4B8/473 Linkedin.com]</ref>.
* In 2000,  [[Michael Dowling]], an IT and Marketing specialist form Melbourne, Australia, founded a domain name registration company [[Domain Intellect]]. <ref>[http://au.linkedin.com/pub/michael-dowling/12/4B8/473 Linkedin.com]</ref>


* The company was sold to [[Dark Blue Sea]] Limited, a publicly listed company in Australia in 2002.
* The company was sold to [[DarkBlueSea.com|Dark Blue Sea Ltd.]], a publicly listed company in Australia, in 2002.
At that time, Dark Blue Sea was an Internet based company planning to register 100,000 domains in the first year of operation and therefore bought [[ICANN]] accredited registrar Domain Intellect to serve this purpose.  According to Mike Robertson, Business Development Manager of Fabulous, the company was originally designed to service Dark Blue Sea's own internal portfolio. <ref>[http://sullysblog.com/Do-You-Know-Mike-Fabulous Sully's Blog]</ref>  
At that time, Dark Blue Sea Ltd. was an Internet based company planning to register 100,000 domains in the first year of operation and therefore bought [[ICANN]] accredited registrar Domain Intellect to serve this purpose.  According to Mike Robertson, previous Business Development Manager of Fabulous, the company was originally designed to service Dark Blue Sea's own internal portfolio. <ref>[http://sullysblog.com/Do-You-Know-Mike-Fabulous Sully's Blog]</ref>  


* About changing the name of the brand, [[Dan Warner]], CEO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "fabulous.com" was for sale and thus the company came to be rebranded as fabulous.com.<ref>[http://www.dnjournal.com/columns/cover010104.htm DN Journal.com]</ref> He also mentioned that the company researched and purchased over 120,000 domains in the first year for its portfolio.   
* Regarding changing the name of the brand, [[Dan Warner]], COO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "Fabulous.com" was for sale and, thus, the company came to be rebranded as Fabulous.com.<ref>[http://www.dnjournal.com/columns/cover010104.htm DN Journal.com]</ref> He also mentioned that the company researched and purchased over 120,000 domains in the first year for its portfolio.   


* In August 2008, Fabulous announced exclusive partnership with domain auction company [[NameJet]]<ref>[http://news.clickfire.com/namejet-partners-with-fabulouscom/1282/ Click Fire]</ref>.  
* In August 2008, Fabulous announced exclusive partnership with the domain auction company [[NameJet]]<ref>[http://news.clickfire.com/namejet-partners-with-fabulouscom/1282/ Click Fire]</ref>.  


* At the end of December, 2008, Fabulous was managing about 1,300,000 domain names and a large portion of these domains registered by the company was also owned by the it. At that time, approximately 85% of all domains registered with Fabulous were .com domain names, .net domains make were about 9% and .org names were 5% and all other tld/cctld domain names were less than 1%.<ref>[http://www.wannadevelop.com/reviews/moniker-fabulous-top-domain-registrars/ Wanna Develop.com]</ref>
* At the end of December, 2008, Fabulous was managing about 1,300,000 domain names; a large portion of which  it also owned. At that time, approximately 85% of all domains registered with Fabulous were .com domain names; .net domains made up about 9%, .org names were 5%, and all other [[TLD]]s & [[ccTLD]]s were less than 1%.<ref>[http://www.wannadevelop.com/reviews/moniker-fabulous-top-domain-registrars/ Wanna Develop.com]</ref>


* Today Fabulous is in the top 15 [[ICANN]] ranked registrars for .COM domain names. <ref>[http://reviews.domain-hosting-comparison.com/187/best-domain-name-price-on-fabulous/ Domain Hosting Price Comparison]</ref>
* Today, Fabulous is in the top 15 [[ICANN]] ranked registrars for .com domain names. <ref>[http://reviews.domain-hosting-comparison.com/187/best-domain-name-price-on-fabulous/ Domain Hosting Price Comparison]</ref>


== Products and Services ==
== Products and Services ==
Fabulous.com provides domain name registration, domain management and monetization tools and services.
Fabulous.com provides domain name registration, domain management and monetization tools and services.
   
   
The main product of the company is through the pay per click programs where it applies revenue producing contextual links to domains using [[phrase breaking]] technology. The company also offers account management services and domain management tools, revenue reports and domain Analytics packages for the customers.  
The main product of the company is through the pay per click programs where it applies revenue producing contextual links to domains using [[phrase breaking]] technology. The company also offers account management services and domain management tools, revenue reports and domain analytics packages for the customers.  


Additionally, Fabulous has a Premium [[PPC]] Program for higher click through rates and higher traffic.
Additionally, Fabulous has a Premium [[PPC]] Program for higher click through rates and higher traffic.


The criteria for a Fabulous new account are that the potential customer must transfer over 750 domains to Fabulous and the domain portfolio and must generate at least $750 USD per month. <ref>[http://www.fabulous.com/informationcenter/index.htm Fabulous.com ]</ref>
The criteria for a new Fabulous account are that the potential customer must transfer over 750 domains to Fabulous and the domain portfolio and must generate at least $750 USD per month. <ref>[http://www.fabulous.com/informationcenter/index.htm Fabulous.com ]</ref>


==Awards==
==Awards==
Fabulous won [[TRAFFIC]] Best Overall Domain Solution for the year 2008 <ref>[http://www.dnjournal.com/cover/2008/october-page2.htm DN Journal.com ]</ref>, 2006 <ref> [http://www.dnjournal.com/cover/2006/november-page3.htm DN Journal.com ]</ref> and 2004 <ref> [http://www.dnjournal.com/columns/traffic2004-day2.htm DN Journal.com ]</ref>.  
Fabulous won [[T.R.A.F.F.I.C.]] Best Overall Domain Solution for the year 2008 <ref>[http://www.dnjournal.com/cover/2008/october-page2.htm DN Journal.com ]</ref>, 2006 <ref> [http://www.dnjournal.com/cover/2006/november-page3.htm DN Journal.com ]</ref> and 2004 <ref> [http://www.dnjournal.com/columns/traffic2004-day2.htm DN Journal.com ]</ref>.  


==References==
==References==
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* [http://www.darkbluesea.com/ Dark Blue Sea.com]
* [http://www.darkbluesea.com/ Dark Blue Sea.com]


[[Category: Companies]]
[[Category: Registrars]]
[[Category: Registrars]]
[[Category:Parking]]
__NOTOC__

Latest revision as of 15:32, 15 March 2021

Type: Private
Industry: Registrar, Domain Monetizeter
Founded: Australia, 2002
Headquarters: Level 10, 243 Edward Street
Brisbane Queensland
Australia 4000
Country: Australia
Website: Fabulous.com
Twitter: @FabulousDotCom

Fabulous Pty., Ltd. provides domain name registration and domain monetization programs. This company specializes in generating revenue for their customers through pay per click (PPC) links from the traffic the domains receive. The company is based in Brisbane, Australia and currently has over 900,000 domains under its management.[1] Formerly known as Domain Intellect, Fabulous is a subsidiary of the Australian company Dark Blue Sea, Ltd. [2]

History

  • The company was sold to Dark Blue Sea Ltd., a publicly listed company in Australia, in 2002.

At that time, Dark Blue Sea Ltd. was an Internet based company planning to register 100,000 domains in the first year of operation and therefore bought ICANN accredited registrar Domain Intellect to serve this purpose. According to Mike Robertson, previous Business Development Manager of Fabulous, the company was originally designed to service Dark Blue Sea's own internal portfolio. [4]

  • Regarding changing the name of the brand, Dan Warner, COO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "Fabulous.com" was for sale and, thus, the company came to be rebranded as Fabulous.com.[5] He also mentioned that the company researched and purchased over 120,000 domains in the first year for its portfolio.
  • In August 2008, Fabulous announced exclusive partnership with the domain auction company NameJet[6].
  • At the end of December, 2008, Fabulous was managing about 1,300,000 domain names; a large portion of which it also owned. At that time, approximately 85% of all domains registered with Fabulous were .com domain names; .net domains made up about 9%, .org names were 5%, and all other TLDs & ccTLDs were less than 1%.[7]
  • Today, Fabulous is in the top 15 ICANN ranked registrars for .com domain names. [8]

Products and Services

Fabulous.com provides domain name registration, domain management and monetization tools and services.

The main product of the company is through the pay per click programs where it applies revenue producing contextual links to domains using phrase breaking technology. The company also offers account management services and domain management tools, revenue reports and domain analytics packages for the customers.

Additionally, Fabulous has a Premium PPC Program for higher click through rates and higher traffic.

The criteria for a new Fabulous account are that the potential customer must transfer over 750 domains to Fabulous and the domain portfolio and must generate at least $750 USD per month. [9]

Awards

Fabulous won T.R.A.F.F.I.C. Best Overall Domain Solution for the year 2008 [10], 2006 [11] and 2004 [12].

References

External Links