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branding update, eBrand Services to EBRAND
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| country        = Luxembourg
 
| country        = Luxembourg
 
| businesses      =  
 
| businesses      =  
| products        =  
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| products        = Domain Monitoring, Online Brand Protection
 
| employees      =   
 
| employees      =   
 
| revenue        =
 
| revenue        =
 
| website        = [http://www.ebrandservices.com www.ebrandservices.com]
 
| website        = [http://www.ebrandservices.com www.ebrandservices.com]
| blog            =
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| blog            = [https://ebrandservices.com/blog Blog]
 
| facebook        =  
 
| facebook        =  
| linkedin        = [http://www.linkedin.com/company/ebrand-services eBrand Services]
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| linkedin        = [http://www.linkedin.com/company/ebrand-services EBRAND]
 
| twitter        =  
 
| twitter        =  
 
| keypeople      = [[Lutz Berneke]], Group CEO  
 
| keypeople      = [[Lutz Berneke]], Group CEO  
 
}}
 
}}
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'''eBrand Services''' is a domain name management company based in Luxembourg with offices in different parts of Europe and in the United States. The company currently manages the domain name portfolios of more than 400 companies. The company's team of experts specializes in brand management  and e-marketing campaigns and their strategy is focused on combating cybersquatting.<ref>
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'''EBRAND''' is a domain name management company based in Luxembourg with offices in different parts of Europe and in the United States. The company currently manages the domain name portfolios of more than 400 companies. The company's team of experts specializes in brand management  and e-marketing campaigns and their strategy is focused on combating cybersquatting.<ref>
[http://www.ebrandservices.com/corporate/company.html About EBrand Services- Bringing experience and timing]</ref> EBrand Services is a corporate division of [[EuroDNS]], a domain name registrar specializing in international domain name extension.<ref>
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[http://www.ebrandservices.com/corporate/company.html About EBRAND- Bringing experience and timing]</ref> EBRAND is a corporate division of [[EuroDNS]], a domain name registrar specializing in international domain name extension.<ref>
 
[http://www.eurodns.com/about-us/ About EuroDNS]</ref>
 
[http://www.eurodns.com/about-us/ About EuroDNS]</ref>
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eBrand Services has offices in Denmark, Sweden, France, Belux, Sweitzerland, Germany, Austria, the United Kingdom, the Netherlands and  the United States. [[Lutz Berneke]] serves as its CEO.<ref>[http://www.ebrandservices.com/contact/team-contact.html Contact]</ref>
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EBRAND has offices in Denmark, Sweden, France, Spain, Poland, Belux, Sweitzerland, Germany, Austria, the United Kingdom, the Netherlands and  the United States. [[Lutz Berneke]] serves as its CEO.<ref>[http://www.ebrandservices.com/contact/team-contact.html Contact]</ref>
    
==Services==
 
==Services==
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* Monitoring- The company provides a comprehensive report regarding the client's brand exposure to international marketplaces by identifying issues that need immediate assessment and action.
 
* Monitoring- The company provides a comprehensive report regarding the client's brand exposure to international marketplaces by identifying issues that need immediate assessment and action.
 
* Recovery- The company can help clients recover domain names that have been registered by other entities in other countries through legal action or buying back the domain name. Clients will be provided with a detailed assessment to determine which process is better to recover the domain name.
 
* Recovery- The company can help clients recover domain names that have been registered by other entities in other countries through legal action or buying back the domain name. Clients will be provided with a detailed assessment to determine which process is better to recover the domain name.
* Dotbrand- eBrand Services offers a complete solution for companies interested in operating their own dot [[Brand gTLD]] starting with application process with [[ICANN]] to the daily operations of the [[TLD]].
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* Dotbrand- EBRAND offers a complete solution for companies interested in operating their own dot [[Brand gTLD]] starting with application process with [[ICANN]] to the daily operations of the [[TLD]].
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==eBrand Services Best Practices==
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==EBRAND Best Practices==
 
The company enumerated seven best practices in managing domain names such as:<ref>
 
The company enumerated seven best practices in managing domain names such as:<ref>
[http://www.ebrandservices.com/domain-name-management/best-practices.html eBrand Services Best Practices]</ref>
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[http://www.ebrandservices.com/domain-name-management/best-practices.html EBRAND Best Practices]</ref>
 
# View Your Domain Names as a Corporate Asset
 
# View Your Domain Names as a Corporate Asset
 
# Centralize Domain Name Management
 
# Centralize Domain Name Management
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==Marketing Strategy==
 
==Marketing Strategy==
eBrand Services has four marketing strategies for companies to be able to re-position their brands particularly during economic recession. These recommendations include:<ref>[http://www.ebrandservices.com/marketing/branding-in-recession-recommendations.html Marketing: the repositioning recommendations]</ref>
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EBRAND has four marketing strategies for companies to be able to re-position their brands particularly during economic recession. These recommendations include:<ref>[http://www.ebrandservices.com/marketing/branding-in-recession-recommendations.html Marketing: the repositioning recommendations]</ref>
 
# Keep informed of the marketplace trends and forces
 
# Keep informed of the marketplace trends and forces
 
# Think outside the brand box
 
# Think outside the brand box
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==Time2Dot==
 
==Time2Dot==
In response to the new gTLD expansion program created by [[ICANN]], eBrand Services partnered with [[Deloitte]] Luxembourg and [[OpenRegistry]] in creating [[Time2Dot]], which will serve as a single point of contact for companies worldwide that needs multi-disciplinary experts who can help with an application for a Brand gTLD with ICANN and to maximize their revenue from the new domain name.<ref>[http://www.abbl.lu/news-publications/news-archive/member-news/time2dot-deloitte-luxembourg-ebrand-services-and-openregistry-are-one-step-ahead Time2Dot: Deloitte Luxembourg, eBrand Services and OpenRegistry are one step ahead]</ref> Time2Dot provides business case preparation, tax planning and IP structuring, application registration and [[registry]]/[[registrar]] operations.<ref>[http://www.time2dot.com/who-we-are.html Time2Dot:Who We Are]</ref>
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In response to the new gTLD expansion program created by [[ICANN]], EBRAND partnered with [[Deloitte]] Luxembourg and [[OpenRegistry]] in creating [[Time2Dot]], which will serve as a single point of contact for companies worldwide that needs multi-disciplinary experts who can help with an application for a Brand gTLD with ICANN and to maximize their revenue from the new domain name.<ref>[http://www.abbl.lu/news-publications/news-archive/member-news/time2dot-deloitte-luxembourg-ebrand-services-and-openregistry-are-one-step-ahead Time2Dot: Deloitte Luxembourg, EBRAND and OpenRegistry are one step ahead]</ref> Time2Dot provides business case preparation, tax planning and IP structuring, application registration and [[registry]]/[[registrar]] operations.<ref>[http://www.time2dot.com/who-we-are.html Time2Dot:Who We Are]</ref>
    
==ICANN Involvement==
 
==ICANN Involvement==
eBrand Services participates in the different activities and meetings of ICANN. During the [[ICANN 38]] in Brussels, [[Jean-Christophe Vignes]] represented the company and joined the discussion about Brand Management in the Age of New gTLDs.<ref>[http://gsa.icann.org/search?q=cache:vHrr6N1wab8J:brussels38.icann.org/meetings/brussels2010/transcript-brand-management-new-gtlds-23jun10-en.txt+eBrand+Services&site= ICANN Brussels Brand Management in the Age of New gTLDs]</ref>
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EBRAND participates in the different activities and meetings of ICANN. During the [[ICANN 38]] in Brussels, [[Jean-Christophe Vignes]] represented the company and joined the discussion about Brand Management in the Age of New gTLDs.<ref>[http://gsa.icann.org/search?q=cache:vHrr6N1wab8J:brussels38.icann.org/meetings/brussels2010/transcript-brand-management-new-gtlds-23jun10-en.txt+eBrand+Services&site= ICANN Brussels Brand Management in the Age of New gTLDs]</ref>
    
==References==
 
==References==
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