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'''PPC (Pay Per Click)''' is part of an advertising method used on websites and search engines where a paid advertisement will appear near the desired results. In this way, the host is paid an agreed amount each time a visitor clicks on the advertisement.<ref>[http://www.developer-resource.com/what-is-ppc.htm PPC]</ref>

'''PPC''' ('''Pay Per Click''') is part of an advertising method used on websites and search engines where a paid advertisement will appear near the desired results. In this way, the host is paid an agreed amount each time a visitor clicks on the advertisement.<ref>[http://www.developer-resource.com/what-is-ppc.htm PPC]</ref>

==Overview==

==Overview==

[[PPC]] is also related to [[CPC]] (cost-per-click). By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market.

[[PPC]] is also related to [[CPC]] (cost-per-click). By using PPC campaigns, advertisers pay their host only when the advertisement is clicked. In the case of search engines, the advertisers bid on a set of keywords relevant for their target market.

==References==

==References==

{{Reflist}}

{{Reflist}}

 

[[Category: Glossary]]

[[Category: Glossary]]