Apple: Difference between revisions
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On February 1985, Wozniac left Apple Computer and started '''CL9''', a company which manufactured remote controls for audio and video electronics.<ref>[http://findarticles.com/p/articles/mi_m1154/is_v73/ai_3750379/ PC papa abandons his baby - Steve Wozniak leaves Apple]</ref> By September, Jobs resigned from Apple after a power struggle between him and [[John Sculley]] and created '''NEXT'''Computer.<ref>[http://www.allaboutstevejobs.com/bio/timeline/timeline.html All About Steve Jobs.com]</ref> During that year, Apple suffered $40 million sales loss and laid off 1,200 employees.The company also sued Jobs for allegedly violating his duties as Chairman and misappropriating the company's proprietary information.<ref>[http://apple2history.org/appendix/ahb/ahb3/ Apple History 1982-1985]</ref> Meanwhile, prior to Wozniac and Jobs resignation from Apple,they received the '''National Medal of Technology''' from '''President Ronald Reagan'''.<ref>[http://books.google.com/books?id=mXnw5tM8QRwC&pg=PA32&lpg=PA32&dq=CL9+Steve+Wozniak&source=bl&ots=PxEt4-3m3F&sig=au4kzMLanN9i-9sMIInVZuLnl34&hl=en&ei=Hr-ATrvBFoTfiAKd5Ni5Aw&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEcQ6AEwBA#v=onepage&q=CL9%20Steve%20Wozniak&f=false Apple confidential 2.0: the definitive history of the world's most colorful...by Owen W. Linzmayer, page 31]</ref> | On February 1985, Wozniac left Apple Computer and started '''CL9''', a company which manufactured remote controls for audio and video electronics.<ref>[http://findarticles.com/p/articles/mi_m1154/is_v73/ai_3750379/ PC papa abandons his baby - Steve Wozniak leaves Apple]</ref> By September, Jobs resigned from Apple after a power struggle between him and [[John Sculley]] and created '''NEXT'''Computer.<ref>[http://www.allaboutstevejobs.com/bio/timeline/timeline.html All About Steve Jobs.com]</ref> During that year, Apple suffered $40 million sales loss and laid off 1,200 employees.The company also sued Jobs for allegedly violating his duties as Chairman and misappropriating the company's proprietary information.<ref>[http://apple2history.org/appendix/ahb/ahb3/ Apple History 1982-1985]</ref> Meanwhile, prior to Wozniac and Jobs resignation from Apple,they received the '''National Medal of Technology''' from '''President Ronald Reagan'''.<ref>[http://books.google.com/books?id=mXnw5tM8QRwC&pg=PA32&lpg=PA32&dq=CL9+Steve+Wozniak&source=bl&ots=PxEt4-3m3F&sig=au4kzMLanN9i-9sMIInVZuLnl34&hl=en&ei=Hr-ATrvBFoTfiAKd5Ni5Aw&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEcQ6AEwBA#v=onepage&q=CL9%20Steve%20Wozniak&f=false Apple confidential 2.0: the definitive history of the world's most colorful...by Owen W. Linzmayer, page 31]</ref> | ||
===Jobs Returned to Apple | ===Apple Acquired NEXT, Jobs Returned to Apple=== | ||
In 1996, then Apple CEO Gil Amelio negotiated the acquisition of Next Computer and the NEXT STEP Operating System with Jobs. The plan was to use NEXT STEP the new operating system for a new Mac computer. On January, 7, 1997, Apple and NEXT officially merged. By March of 1997, majority of Apples' top executives left after the company experienced the worst quarter sales loss of $700 million. By July, Amelio resigned as CEO of the company. Jobs was named interim CEO and regained full control of the company he co-founded. In 1998, Apple introduced its new slogan, "Think Different" and the iMAC which became the best selling computer. The success of the iMAC made Jobs the permanent CEO of Apple.<ref>[http://lowendmac.com/orchard/05/next-acquisition.html NeXT, OpenStep, and the Triumphant Return of Steve Jobs]</ref> | |||
==Market Failures== | ==Market Failures== | ||