eBrand Services has four recommends four marketing strategies for companies to be able to re-position their brands particularly during economic recession. These recommendations include:<ref>[http://www.ebrandservices.com/marketing/branding-in-recession-recommendations.html Marketing: the repositioning recommendations]</ref>
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# Keep informed of the marketplace trends and forces
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# Think outside the brand box
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# Let the current economic recession be a driver for creativity and opportunity
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# Seek external expertise to find the right strategy for your new or growing business to optimize your brand power and valuation