In 2011, KPN CEO Eelco Blok implemented a new strategy to improve the company's growth and position in the global market and to concentrate on increasing sales and profits.<ref>[http://www.kpn.com/corporate/aboutkpn/company-profile/the-company/History-1.htm 2011 - 2015: Strengthening market position]</ref> | In 2011, KPN CEO Eelco Blok implemented a new strategy to improve the company's growth and position in the global market and to concentrate on increasing sales and profits.<ref>[http://www.kpn.com/corporate/aboutkpn/company-profile/the-company/History-1.htm 2011 - 2015: Strengthening market position]</ref> |