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→ICANN Involvement
In April, 2012, Deloitte confirmed its application for the [[.deloitte]] [[Brand TLD]] with [[ICANN]]. According to Larry Quinlan, Chief Information Officer, the company's decision to apply for their own [[TLD]] will help improve and protect the company's brand. He said, ''"With the rollout of the TLD, Deloitte member firms will continue as industry leaders in providing clients and people with world-class IT security."'' <ref>[http://techdomainer.com/2012/04/19/deloitte-confirms-tld-domain-name-application-for-deloitte/ Deloitte confirms TLD domain name application for .deloitte]</ref> Deloitte was one of the first brands to make a public announcement regarding its intention to apply for the [[brand TLD]].
In April, 2012, Deloitte confirmed its application for the [[.deloitte]] [[Brand TLD]] with [[ICANN]]. According to Larry Quinlan, Chief Information Officer, the company's decision to apply for their own [[TLD]] will help improve and protect the company's brand. He said, ''"With the rollout of the TLD, Deloitte member firms will continue as industry leaders in providing clients and people with world-class IT security."'' <ref>[http://techdomainer.com/2012/04/19/deloitte-confirms-tld-domain-name-application-for-deloitte/ Deloitte confirms TLD domain name application for .deloitte]</ref> Deloitte was one of the first brands to make a public announcement regarding its intention to apply for the [[brand TLD]].
==ICANN Involvement==
==ICANN Involvement==
In 2009, ICANN was invited by ICANN's Implementation Recommendation Team ([[IRT]]) to share its experience in providing rights protection mechanisms for [[.asia]], [[.tel]], [[.me]] and [[.nl]] TLD registries, to provide recommendations in order to develop strategies that will increase trademark protections for new TLDs. The company provided a list of 100 brands that will be included in the Globally Protected Marks List (GPML) proposed by the IRT. <ref>[http://www.deloitte.com/be/brand-list Brand List]</ref>
In 2009, Deloitte was invited by ICANN's [[IRT|Implementation Recommendation Team]] (IRT) to share its experience in providing rights protection mechanisms for the [[.asia]], [[.tel]], [[.me]] and [[.nl]] TLD registries, in order to provide recommendations to develop strategies that will increase trademark protections for new TLDs. The company provided a list of 100 brands to be included in the [[GPMLGlobally Protected Marks List]] (GPML) proposed by the IRT.<ref>[http://www.deloitte.com/be/brand-list Brand List]</ref>
The criteria used by Deloitte in compiling the brand list include:<ref>[http://www.deloitte.com/view/en_BE/be/services/aers/riskandgovernance/contractriskandcompliance/iss/brand-list-criteria/b08e6bfd44797210VgnVCM200000bb42f00aRCRD.htm Criteria used to determine the brand list]</ref>
The criteria used by Deloitte in compiling the brand list include:<ref>[http://www.deloitte.com/view/en_BE/be/services/aers/riskandgovernance/contractriskandcompliance/iss/brand-list-criteria/b08e6bfd44797210VgnVCM200000bb42f00aRCRD.htm Criteria used to determine the brand list]</ref>
* Number of trademarks registered by brand holders
* Number of trademarks registered by brand holders
* Trade marks history of registrations in previous sunrise periods
* Trademark's history of registrations in previous sunrise periods
* History of trademarks being objects of cybersquatting
* History of trademarks being objects of [[cybersquatting]]
* Website ranking and link building
* Website ranking and link building
The brand list provide by Deloitte for the proposed GPML is available [http://www.deloitte.com/be/brand-list '''here''']
The brand list provide by Deloitte for the proposed GPML is available [http://www.deloitte.com/be/brand-list '''here'''].
==History==
==History==