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| keypeople      = [[Scott Seitz]], CEO  
 
| keypeople      = [[Scott Seitz]], CEO  
 
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'''Dot Gay LLC''' is a California company applying for the [[.gay]] [[Community TLD]] with [[ICANN]] to serve as registry operator. The company was founded by [[Scott Seitz]], who is also the founder of SPI Marketing, a Lesbian, Gay, Bisexual and Transgender (LGBT) agency. Dot Gay LLC is endorsed by more than 110 LGBT organizations in the United States and Internationally and it is dedicated to utilizing the.gay domain name string for the benefit of the LGBT community. The company plans to donate 67% of its earning from  the sale of .gay domain names to non-profit LGBT client organizations, which will be allocated by an independent board of directors separate from Dot Gay LLC. <ref>
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'''Dot Gay LLC''' is a California company applying for the [[.gay]] [[Community TLD]] with [[ICANN]] to serve as registry operator. The company was founded by [[Scott Seitz]], who is also the founder of SPI Marketing, a Lesbian, Gay, Bisexual and Transgender (LGBT) agency. Dot Gay LLC is endorsed by more than 110 LGBT organizations in the United States and Internationally and it is dedicated to utilizing the.gay domain name string for the benefit of the LGBT community. The company plans to donate 67% of its earning from  the sale of .gay domain names to non-profit LGBT client organizations, which will be allocated by an independent board of directors separate from Dot Gay LLC.<ref>[http://dotgay.com/about About dotgay LLC]</ref>
[http://dotgay.com/about About dotgay LLC]</ref>
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The company partnered with [[Neustar]] to provide back-end registry solutions for the .gay domain name string. <ref>[http://domainincite.com/neustar-wins-gay-contract/ Neustar wins .gay contract]</ref>
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The company partnered with [[Neustar]] to provide back-end registry solutions for the .gay domain name string.<ref>[http://domainincite.com/neustar-wins-gay-contract/ Neustar wins .gay contract]</ref>
 
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In an interview, Seitz said that he is expecting to spend around $2 million for the .gay TLD application to get an approval from the internet governing body. His estimate included expenses related to possible defense mechanisms the company needs from anti-gay advocates and governments such as the Vatican, Uganda and Iran. <ref>[http://www.ebar.com/news/article.php?sec=news&article=5557 Community readies for dot-gay domain]</ref>
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In an interview, Seitz said that he is expecting to spend around $2 million for the .gay TLD application to secure and implement the TLD. His estimate included expenses related to possible defense mechanisms the company needs from anti-gay advocates and governments such as the Vatican, Uganda and Iran.<ref>[http://www.ebar.com/news/article.php?sec=news&article=5557 Community readies for dot-gay domain]</ref>
 
==Mission==
 
==Mission==
 
Dot Gay LLC aims to develop online presence dedicated for the gay community worldwide and address their primary needs; Safety, Visibility and Support.<ref>[http://dotgay.com/about The Dot Gay Mission]</ref>
 
Dot Gay LLC aims to develop online presence dedicated for the gay community worldwide and address their primary needs; Safety, Visibility and Support.<ref>[http://dotgay.com/about The Dot Gay Mission]</ref>
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==Competitors==
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Dot Gay LLC is not the only company applying for the .gay TLD, however it is the only applicant seeking [[Community TLD|community status]]<ref>[http://www.circleid.com/posts/dot_gay_alliance_tld_plans_profits_to_fund_lgbt/ Dot Gay Alliance Announces Plans for .GAY TLD, Profits to Fund LGBT Civil Rights]</ref> There are 3 other bids for .gay.
    
==Affiliations and Endorsements==
 
==Affiliations and Endorsements==
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* J. Kevin Jones, Jr., Out & Equal Workplace Advocates- UNITED STATES OF AMERICA
 
* J. Kevin Jones, Jr., Out & Equal Workplace Advocates- UNITED STATES OF AMERICA
 
* [[Avri Doria]]- UNITED STATES OF AMERICA
 
* [[Avri Doria]]- UNITED STATES OF AMERICA
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==Competitor==
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Dot Gay LLC is not the only company applying for the .gay LLC. The [[Dot Gay Alliance]] also announced its application for the .gay domain name string and plans to use the revenues generated from the sale of .gay domain names to fund LGBT civil rights groups around the world if approved by [[ICANN]]. <ref>[http://www.circleid.com/posts/dot_gay_alliance_tld_plans_profits_to_fund_lgbt/ Dot Gay Alliance Announces Plans for .GAY TLD, Profits to Fund LGBT Civil Rights]</ref>
      
==References==
 
==References==

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