Dotgay LLC

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Type: Privately held
Industry: Registry
Founder(s): Alexander Schubert, Scott Seitz
Headquarters: 307 Seventh Avenue Suite 1807

New York, NY 10001

Country: USA
Email: info[at]
Blog: The .gay TLD Blog
Facebook: dotgay LLC
Twitter: TwitterIcon.png@dotgay
Key People
Scott Seitz, CEO

Alexander Schubert, Partner

dotgay LLC was a California company applying for the .gay Community TLD with ICANN to serve as registry operator. The company was founded by Alexander Schubert and Scott Seitz. Scott is also the founder of SPI Marketing, an agency focused on the gay community. dotgay LLC was endorsed by more than 185 LGBTQIA organizations in the United States and Internationally and it was dedicated to utilizing the .gay TLD for the benefit of the gay community. The company plans to donate 67% of its registry operations profit to non-profit gay community organizations, which will be allocated by an independent board of directors separate from dotgay LLC.[1]

The company partnered with Neustar to provide back-end registry solutions for the .gay domain name string.[2]

In an interview, Seitz said that he expected to spend around $2 million for the .gay TLD application to secure and implement the TLD. His estimate included expenses related to possible defense mechanisms the company needs from anti-gay advocates and governments such as the Vatican, Uganda and Iran.[3]


dotgay LLC aims to develop online presence dedicated for the gay community worldwide and address their primary needs; Safety, Visibility and Support.[4]


dotgay LLC was not the only company applying for the .gay TLD; however, it was the only applicant seeking community status[5]. There are 3 other bids for .gay.

Affiliations and Endorsements

dotgay LLC was affiliated with the International Gay & Lesbian Travel Association (IGLTA), the National Gay & Lesbian Chamber of Commerce (NGLCC) and the National Gay & Lesbian Chamber of Commerce, New York (NGLCCNY) [6] and was an LGBTBE Certified enterprise. It was also endorsed by numerous gay community organizations engaged in civil rights, business, travel, entertainment and media industries around the world including UN accredited LGBT organizations. The list of endorsements received by dotgay LLC is available here


dotgay LLC Team

Mediapolis Team

  • Carl Pritzkat, Mediapolis
  • Alan Emtage, Mediapolis

dotgay Application Advisory Group (dAAG)

  • Johanne H. Gaudreault, Coalition Gaie et Lesbienne du Québec (CGLQ)- Canada
  • R. Bruce McDonald, Canadian Gay & Lesbian Chamber of Commerce (CGLCC)- Canada
  • Toni Reis, Associação Brasileira de Lésbicas, Gays, Bissexuais, Travestis e Transexuais (ABGLT)- Brazil
  • Renato Sabbadini and Sebastian Rocco, International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA)- Brussels
  • Ivan Scalfarotto Parks – Liberi e Uguali-Italy
  • Sunil Pant, Blue Diamond Society-Nepal
  • Jan-Willem de Bruin,COC- Netherlands
  • Steve Farrow, Rainbow Wellington- New Zealand
  • J. Kevin Jones, Jr., Out & Equal Workplace Advocates- USA
  • Avri Doria- USA