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'''.digikey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Digi-Key Corporation]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
'''.digikey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Digi-Key Corporation]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
==Application Excerpts==
The following is excerpted from the applicant's response to question #18:
"Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service.
Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future.
The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Digi-Key products and services; and
• provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."<ref>[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICANN.org]</ref>
==References==
==References==
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[[Category:TLD]]
[[Category:TLD]]