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|category  = [[:Category:Commerce New gTLDs|Commerce]]
 
|category  = [[:Category:Commerce New gTLDs|Commerce]]
 
|community  =  
 
|community  =  
|priority = 341 - [[Donuts]] (Snow Moon, LLC)<br>1081 - [[Top Level Domain Holdings]]
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|priority = 341 - [[Donuts]] (Snow Moon, LLC)<br><s>1081 - [[Top Level Domain Holdings]]</s>
 
|keypeople  =  
 
|keypeople  =  
 
}}
 
}}
'''.guide''' is a proposed new [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
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'''.guide''' is a proposed new [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. The string originally had two applicants, [[Donuts]] and [[Top Level Domain Holdings]], though the former won the rights to the string in a private auction held in August 2013 by [[Innovative Auctions]]. The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.<ref>[http://www.applicantauction.com/blog/2013/8/15/second-applicant-auction-concluded-successfully-8-domains-965m Second Applicant Auction, Concluded Successfully 8 domains 965m, ApplicantAuction.com] Published Aug 15th</ref>
==Current Applicants==
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# [[Top Level Domain Holdings Ltd.]], .guide is one of 68 applications that the company has submitted on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 Applications Submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1522 here].
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# [[Donuts]] (Snow Moon, LLC), one of 307 applications submitted by the company. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/739 here].
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===TLDH & $15mm Auction Funding===
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On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
      
==References==
 
==References==