Changes

Based on the results of the CPC campaign the financial outcome is being determined. The more clicks, the higher the profit. Having this in mind, when developing a CPC campaign the main objective should be profit maximization by means of maximizing the return on investment. When thinking of CPC campaigns it is important to take into account both the costs and the value associated. In order to achieve maximum profit the costs should be minimum while the value should be as large as possible.  

Based on the results of the CPC campaign the financial outcome is being determined. The more clicks, the higher the profit. Having this in mind, when developing a CPC campaign the main objective should be profit maximization by means of maximizing the return on investment. When thinking of CPC campaigns it is important to take into account both the costs and the value associated. In order to achieve maximum profit the costs should be minimum while the value should be as large as possible.  

==CPC versus PPC==

==CPC versus Competing Models==

Even if these two models are sometimes used as synonyms, there is an important distinction which must be taken into consideration. The Pay per click ([[PPC]]) model is an online advertising model used on websites where advertisers pay only when an advertisement is clicked. Considering search engines, advertisers usually choose specific keywords which are relevant for their target market. In the case of PPC campaigns, it is usually used a fixed rate per click.  

Even if these two models are sometimes used as synonyms, there is an important distinction which must be taken into consideration. The Pay per click ([[PPC]]) model is an online advertising model used on websites where advertisers pay only when an advertisement is clicked. Considering search engines, advertisers usually choose specific keywords which are relevant for their target market. In the case of PPC campaigns, it is usually used a fixed rate per click.  

As compared to PPC, the Cost per click (CPC) model represents the sum paid by an advertiser to search engines and various other Internet publishers on the basis of a single click, which has the purpose of directing the visitors to the advertiser's online website.<ref>[http://www.allthingssem.com/cpm-cpc-cpa/ CPC vs. PPC]</ref>

As compared to PPC, the Cost per click (CPC) model represents the sum paid by an advertiser to search engines and various other Internet publishers on the basis of a single click, which has the purpose of directing the visitors to the advertiser's online website.<ref>[http://www.allthingssem.com/cpm-cpc-cpa/ CPC vs. PPC]</ref>